A new week-long campaign to champion the charity sector is being launched by ethical bank Charity Bank on 14thMarch. Called #CharityIs, the project aims to highlight the positive ways charities touch people’s daily lives.
New research commissioned by the bank, in support of the #CharityIs launch, reveals that more than three quarters of UK adults have used the services of a charity in the past 12 months.
Research found how UK adults use charity services*:
· 40 million visited a charity shop or café (79%)
· 32.2 million visited a museum, theatre, gallery or heritage site run by a charity (63%)
· 18.3 million received support or advice from a citizens’ advice law or advocacy charity (36%)
· 15.4 million adopted a pet from a charity (30%)
· 9.3 million received emotional support or counselling from a charity (18%)
The research also revealed that more than half (51%) of UK adults have volunteered their time at some point to charitable work.
Peter Kelly, Charity Bank Business Development Director, said: “Charity means different things to different people: an answer to loneliness, a second chance, an important part of society.
“What’s clear from the research is that charity is part of everyday life, but rarely do we hear these positive associations get told.
“Let’s share what charity really means for us as individuals and for our communities. We are privileged to see the amazing work our borrowers do to help create a better and fairer society. We want to help them, and the wider charity sector, tackle any misconceptions that exist by showing what #CharityIs.”
The #CharityIs campaign page gives details of how charities and the people they support can get involved to share their positive stories.