The upcoming American Presidential election set for November of this year has already divided opinion across the States. The 2016 Millennial Impact Report looks into behaviours during an election year and studies how, what, and who influences any changes that occur.
There are few events in the United States that make social issues and affiliated causes – including those who support and those who oppose them – as public and popular as presidential election cycles.
The 2016 Millennial Impact Report investigates how millennials’ cause engagement behaviours may change during an election year, and how these changes may be influenced by important demographics such as their political ideologies, geographical location, age and race/ethnicity or by the emerging candidates for election.
This year’s study examines trends related to millennial cause engagement through 2016 leading up to Election Day. Trends from Wave 1 of the study (March to May 2016) are now available for download.