Features
The Brand Strategist’s Guide to Desire competition: the winner
The winner of our latest competition, who receives a signed copy of Anna Simpson’s book The Brand Strategist’s Guide to Desire, is Aimee Swift of Southport.
Entrants were asked to tell us about a brand that brings real value to people’s lives and say what makes it successful.
The winning entry, chosen by Simpson, said the baby product brand Pampers makes a difference through its charity work offering tetnus jabs.
Anna Simpson says…
Pampers has realised that it can play a greater role in the wellbeing of babies, beyond the comfort of a clean nappy. Its work with UNICEF to combat newborn tetanus responds to the desire of mothers to ensure the long-term health of their child.
The brand also offers support as the baby grows, with advice on hygiene, skincare and potty training. I’d now like to see Pampers consider the long-term sustainability of its resource use, and the impact of environmental degradation on children’s lives. It could play a leading role in developing the closed-loop economy through reusable nappies.
Further reading:
20 questions with… Anna Simpson
Understanding desire: how brands can respond to what people want
What’s in a box? A tale of mass production
- Features10 months ago
What is the Eco-Friendliest Option to Wash Your Dishes?
- Environment12 months ago
Building a Career in Green Construction: Tips and Insights
- News11 months ago
5 Ways Fleet Maintenance Software Can Help Businesses Be More Eco-Friendly
- Features10 months ago
Addressing Pressing Ethical Concerns with Crypto Exchanges