What we will use the Crowdcube investment for
We can continue to grow through internally generated cash flow but with the Crowdcube investment we can easily grow our global annual readership to 7.5 million unique readers within three years – a readership where every single sustainable action they take with our magazine makes a real difference to our planet and its people.
To achieve this we need to enhance our leadership team, invest in digital technology so we are best-in-class and launch a range of sustainable products and services.
We have three highly experienced and talented directors lined up to help drive the business’s growth, plus some great journalists who want to create incredible content for us. The new leadership team includes a Managing Director, Events Director and Editor, with 60 years-experience between them.
We will redevelop our website, launch smartphone and tablet apps, create an ecommerce platform and relaunch our sustainable fund database. We’ll continue to produce daily articles and features and monthly in-depth guides to all aspects of sustainability.
We will only work with a heavily screened group of organisations and be launching sustainable products and services that make it easier for readers to make sustainable choices. We operate in a market worth £78bn in the UK alone, with 26 million consumers and 4,595 companies.
We do not envisage another fundraising round through the sale of equity and therefore this will almost certainly be the only opportunity to invest in Blue & Green Tomorrow. We are proud of our growth in readership and know that this reflects the rising interest in sustainability from consumers, investors and organisations.
You can watch our pitch and request our business plan on Crowdcube. Please #investaware. Investments of this nature carry risks to your capital as well as potential rewards. Please read Crowdcube’s risk warning and disclaimer before deciding to invest.
We’re live on Crowdcube. To own a share in our tomorrow, click here.
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