Accor Group’s inspiring sustainability commitment
Accor provides around 40,000 new hotel rooms each year. The group is taking innovative action in a bid to ensure growth in the sustainability field is as healthy as the advancement of the business itself.
In launching its PLANET 21 strategy, Accor intrinsically links 21 commitments for sustainable business improvements, with targets to reduce CO2 emissions and energy consumption.
The program embraces a broad range of development issues such as carbon emissions, energy and water use and biodiversity, and tackles “quantitative objectives” to be met by 2015.
The Accor Group established it’s environment department in 1994, and has since adopted pioneering programs, preserving ecosystems and reducing the environmental footprint of hotels, guests and employees alike.
Incentives for sustainable development are arguably the smartest investment opportunities in ensuring a healthy future for the planet that we live on.
Sophie Flak, executive vice president for sustainable development, relayed an ancient proverb: “We don’t inherit the planet off our parents; we borrow it from our children.”
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