Eurostar Ashden awards £30,000 to sustainable travel businesses
Of the 120 sustainable travel initiatives considered across the UK, Belgium and France to win the Eurostar Ashden Award for Sustainable Travel, Norfolk-based car sharing organisation Liftshare and the Belgian City of Ghent’s cycling programme have come out on top.
Liftshare and the Ghent City Council will share the £30,000 prize to further their work in promoting sustainable travel.
Sarah Butler-Sloss, founder director of Ashden, said, “Liftshare’s achievements are very impressive; with one in every 100 cars in the UK registered on the liftshare network a huge number of car miles have been saved, resulting in phenomenal carbon savings.
“The city of Ghent has made cycling safe, easy and pleasurable through its excellent cycling infrastructure, innovative marketing campaigns and well thought-through cycling support, from rentals and repairs at stations through to providing gloves for when it’s cold.”
Travelling sustainably is one of the most important things we can do as individuals to ensure that businesses promoting responsible alternatives are given the support they need to thrive. Additionally, the more we can reduce our carbon footprint by making use of innovative solutions the better.
For more information on sustainable travel, download our free Guide to Sustainable Tourism 2012.
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