Saturday 22nd October 2016                 Change text size:

“Clean Our Cloud” demand Greenpeace activists

“Clean Our Cloud” demand Greenpeace activists

Apple has been through the press this week with Greenpeace activists protesting outside London, New York, San Francisco and Toronto branches calling for increased use of renewable energy from the technology giant.

“Clean Our Cloud” was the message that sat below billowing black balloons in San Francisco. In London, the drive was more specifically for a reduction in the company’s use of coal; Greenpeace released a report called “How clean is your cloud?“, which cited Apple’s coal usage for data centers at 55.1%.

In fairness, Apple is heavily investing in renewable energy; plans were confirmed in February to fit its North Carolina data centre with a 100 acre, 20 megawatt solar array in a bid to move away from fossil fuels.

I suppose, if there has to be a silver lining in all this, it may be the record second quarter revenues of $39.2 billion it announced on April 24.

Oh. And its net profit increases of 94% year-over-year.

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