High Liner Foods promote new sustainable partnership
High Liner Foods is the processor of seafood products distributed throughout North America. In a review of 2011, the company claimed to have nearly doubled certified seafood purchases compared to the year before.
This month, Canadian customers will begin to see the MSC’s eco-label, promoting responsibly sourced retail, on not only High Liner products caught in the wild, but also on farmed seafood merchandise.
MSC CEO Rupert Howes called the partnership with High Liner a major step forward in seafood sustainability:
“High Liner’s commitment to source all wild-caught seafood from MSC-certified fisheries by the end of 2013 and display the MSC eco-label on certified wild-capture products will assure Canadian shoppers they can feel confident about the seafood choices they make, while playing a direct role in having sustainable food supplies in the future.”
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