L’Oreal & sustainable innovation
A new buzz phrase—‘sustainable innovation’—has found its way to cosmetics company L’Oreal.
The beauty industry is undergoing a sustainablity driven transformation echoing most other industry sectors.
Huge controversy has surrounded animal testing for cosmetics for years; it has long been a common negative screen for ethical investment and is banned in Europe and in numerous other countries around the world.
L’Oreal believes they have the means to do away with animal testing once and for all. In its sustainable development report it announced progress in its research and development of reconstructed biological tissue (RBT)—or artificial skin, which it hopes will enable a complete move away from animal testing
Based in Paris, L’Oreal does well to distance itself from historical attempts by France to block the EU-wide ban…
Today, L’Oreal produces 130,000 units of RBT each year, doubling the rate of five years ago, and has shared its expertise with hospital teams to improve skin grafts for burn victims.
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