M&S launch “shwopping” with Joanna Lumley
Every five minutes, 10,000 items of clothing are taken to landfill sites, taking up precious land and contaminating water supplies. Marks and Spencer’s aim for 2012 is to ensure that none of their clothing or packaging ends up in the ground.
In partnership with Oxfam, Marks and Spencer have launched the ‘shwopping’ campaign with the help of Joanna Lumley, which aims to encourage the nation to make the most of the 1 in 4 pieces of clothing that are thrown away in the UK.
M&S are asking their customers “shwop” old for new by handing over unwanted items when making a purchase at one of the 342 nationwide stores taking part. The old clothing will be resold, reused or recycled.
The campaign is part of Marks and Spencer’s Plan A, which began in January 2007 by keeping 100 environmental promises over five years. This has since been extended to 180 commitments by 2015. All promised fall under five pillars: climate change, waste, sustainable raw materials, health, and being a fair partner.
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