“Reverse graffiti” used to revive London ahead of Olympics
A new artistic phenomenon is sweeping through the capital. Clean Art, which has been dubbed “reverse graffiti“, is a way of creating art through the removal of dirt from a surface.
In conjunction with cleaning product manufacturer, Flash, the craze has been witnessed throughout London, on buildings, walls and floors across the city. The project aims to “bring back some sparkle” in time for this summer’s Olympic Games, with Ariel and Febreze also offering similar innovative clean-up operations.
Have a look here for some stunning Clean Art photographs and ways you can get involved.
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