UK’s First Extensive Social Impact Survey Has Been Launched

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DSC9636 by Joshua Ganderson via Flikr

A historic Social Impact Survey designed to highlight awareness and attitudes to impact measurement and maximise social performance among frontline social ventures has been launched across the UK today.

The Buzzacott Social Impact Survey is the first ever in-depth survey of UK charities and social enterprises to establish what they are doing to measure their social impact and maximise their social performance, and what they think about the challenges and opportunities around impact measurement.

The initiative is being led by a consortium of organisations committed to building the capacity and impact of the social sector, including Buzzacott Chartered Accountants, The Good Economy Partnership and Matter&Co.

Eddie Finch, Charity Partner, Buzzacott, said: “This survey provides an important opportunity to engage with social enterprises and charities to help them maximise their impact and shape best practice from their perspective on the front line.”

Giving social enterprises and charities the chance to have their opinions heard is vital to overcoming barriers within the sector.

Sarah Forster, CEO of The Good Economy Partnership, said: “We are keen to learn what value social ventures see in impact measurement and whether it is a practical help in managing your organisation. “

Tim West, CEO of Matter&Co, said: “To date, much of the debate around impact measurement has been dominated by investors and consultants, rather than frontline organisations. For many social ventures, impact measurement remains a real stumbling block; it can seem expensive, confusing and takes attention away from the real business of getting the social mission delivered. At the same time, understanding how you are doing – and how you can do better – is crucial for every mission-driven organisation.”

Results from the Buzzacott Social Impact Survey will be published in a special report and film, to share the learning and help improve the way in which social ventures are measuring and demonstrating social value.

Questions and analysis will focus on how impact measurement supports organisations in delivering on their mission, exploring how well social ventures understand the concept, what information needs drive data collection, the tools they have used to do it, the level of resource they commit to it, how they verify their findings, the issues or barriers they have faced, and the changes they would like to see to current approaches.

The survey also asks about the value of impact information to their organisation both internally, in terms of operational and strategic decision-making, and externally, in terms of applying for funding or investment.

The survey is launching on 1st August and will run for six weeks, closing on 19th September. Initial results will be shared at the Good Deals social investment conference in November, with a full report published in early 2017.

The survey is confidential and will take less than 10 minutes to complete. The survey deadline is midnight 19th September. Link to survey: http://bit.ly/SocImpsurvey