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Body Shop Continue ‘Wildest Christmas Ever’ Campaign

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Body Shop Continue ‘Wildest Christmas Ever’ Campaign

Christmas shoppers are going to help protect endangered animals across the globe including orangutang, tigers and monkeys.

Shoppers will be able to help protect some of the world’s most endangered species this Christmas by buying gifts for their loved ones from The Body Shop. It’s so simple, every specially selected gift a customer buys will help protect endangered animals in Vietnam, Malaysia and Indonesia and endangered habitat in Vietnam with 1 square metre protected per specially selected gift.

The Body Shop’s successful Bio-Bridges programme aims to regenerate 75 million square metres of forest by 2020 in locations which are rich in biodiversity and home to some of the world’s most endangered animals, helping to protect them from exploitation such as poaching and unsustainable logging. The Body Shop has today extended this pioneering project from its original location in Vietnam to two additional locations in Malaysia and Indonesia exclusively for Christmas, enabling customers to do their bit in helping threatened orangutang, tigers and monkeys.

The Body Shop has always been passionate about tackling some of the world’s most pressing environmental and humanitarian issues and empowering consumers to understand how they can make a difference, from Save the Whale in 1986 to Stop Sex Trafficking in 2013. Malaysia and Indonesia, in addition to Vietnam, were selected as the sites for the new Bio-Bridges projects due to the growing threat of habitat loss in these areas causing animals and habitats to become more fragmented than ever before. Some of the world’s most significant habitat loss occurs in Malaysia and Indonesia, with 11 million hectares of forest – an area the size of Denmark – lost between 2000 and 2010*.

The Body Shop’s customers around the world can participate in the Bio-Bridges project and do their bit to combat habitat loss and help our animal friends. Each time a customer purchases a specially selected gift throughout the campaign from 1 November until 24 December 2016, they will protect 1 square metre of habitat and endangered animals. The Body Shop is aiming to donate £200,000 this Christmas period. The funds will be split between the three projects, with 58% going to Vietnam and 21% each to Indonesia and Malaysia.

This Christmas, which we’re promoting as “The Wildest Christmas Ever”, we will fund projects to help protect endangered species such as the Orangutan, Sumatran Tiger, Malayan Tiger and the Asian Elephant

Christopher Davis, International Director of Corporate Responsibility at The Body Shop says: “Due to popular demand we are extending the Bio-Bridge programme into Christmas 2016 and adding two additional locations in Indonesia and Malaysia. We’ve been delighted with the response to our original Bio-Bridges programme earlier this year and in particular, our customers’ reaction to our campaign to help Reggie, the Red-shanked Douc, find love. This Christmas, which we’re promoting as “The Wildest Christmas Ever”, we will fund projects to help protect endangered species such as the Orangutan, Sumatran Tiger, Malayan Tiger and the Asian Elephant”

Indonesia project

In Indonesia The Body Shop will work with Orangutan Land Trust (OLT) which focuses on supporting the preservation, restoration and protection of forests in areas where orangutans naturally exist or have existed in the past. The funds raisedwill support the establishment of a Forest Management Unit in Sumatra, to help protect the southernmost population of a critically endangered and incredibly rare species of orangutan and other endangered species in the Batang Toru forest.

Malaysia project

In Malaysia The Body Shop is working with Wildlife Conservation Society Malaysia (WCS Malaysia), a subsidiary of international charity the Wildlife Conservation Society. WCS’s goal is to conserve the world’s largest wild places in 15 priority regions, home to more than 50% of the world’s biodiversity. In Malaysia, WCS Malaysia monitors Malayan tigers in their habitats and works with stakeholders to protect them via anti-poaching patrols and securing critical habitats (bio-bridges) for them and their prey. The aim is to increase the population of the endangered Malayan tigers and to protect their native habitat which will allow them and other wildlife to roam in a larger protected landscape of Endau Rompin.

Vietnam project

Launched in summer 2016, the ongoing Vietnam project is based in the Khe Nuoc Trong forest in North Central Vietnam, partnering with World Land Trust and local partners Viet Nature. World Land Trust (WLT) is an international conservation charity, which protects the world’s most biologically important and threatened habitats acre by acre. This Christmas, funds will also be allocated to biological surveys and community engagement projects to raise local awareness of the endangered species, in particular the Red-shanked Douc (“Reggie”).

Davis says: “Bio-Bridges is our programme to restore and protect wildlife corridors within landscapes that are damaged or under threat. All three locations for our Christmas Bio-Bridges – Malaysia, Indonesia and Vietnam – are located within biodiversity hotspots and contain key endangered species of flora and fauna. Just by buying a Christmas gift, our customers are doing something amazing to protect endangered wildlife and endangered habitat in one of three precious parts of the world.”

He adds: “We want to raise awareness of endangered animals in these areas. The Body Shop has always been committed to fighting cruelty against animals – we’re a vegetarian brand and were the first brand to campaign Against Animal Testing for cosmetics – and we know our customers are passionate about cruelty to animals too.”

The programme is being promoted through The Body Shop’s Christmas in-store and digital marketing campaign, ‘The Wildest Christmas Ever”.

The Bio-Bridges programme is one element of The Body Shop’s Enrich Not Exploit™ Commitment, which aims to make The Body Shop the most ethical and truly sustainable global business in the world.

The Body Shop’s commitment to changing attitudes towards sustainable business does not stop at Bio-Bridges. When visiting one of The Body Shop’s stores over the festive season, customers who choose a ‘create your own’ gift box will be given the opportunity to choose a selection of unique gift boxes and bags from Get Paper Industry, one of The Body Shop’s 27 Community Trade suppliers. Get Paper Industry is a cooperative in Nepal making environmentally-friendly handmade paper and paper products, with their profits reinvested in the community.

Energy

Is Wood Burning Sustainable For Your Home?

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sustainable wood burning ideas

Wood is a classic heat source, whether we think about people gathered around a campfire or wood stoves in old cabins, but is it a sustainable source of heat in modern society? The answer is an ambivalent one. In certain settings, wood heat is an ideal solution, but for the majority of homes, it isn’t especially suitable. So what’s the tipping point?

Wood heat is ideal for small homes on large properties, for individuals who can gather their own wood, and who have modern wood burning ovens. A green approach to wood heat is one of biofuel on the smallest of scales.

Is Biofuel Green?

One of the reasons that wood heat is a source of so much divide in the eco-friendly community is that it’s a renewable resource and renewable has become synonymous with green. What wood heat isn’t, though, is clean or healthy. It lets off a significant amount of carbon and particulates, and trees certainly don’t grow as quickly as it’s consumed for heat.

Of course, wood is a much less harmful source of heat than coal, but for scientists interested in developing green energy sources, it makes more sense to focus on solar and wind power. Why, then, would they invest in improved wood burning technology?

Homegrown Technology

Solar and wind technology are good large-scale energy solutions, but when it comes to small-space heating, wood has its own advantages. First, wood heat is in keeping with the DIY spirit of homesteaders and tiny house enthusiasts. These individuals are more likely to be driven to gather their own wood and live in small spaces that can be effectively heated as such.

Wood heat is also very effective on an individual scale because it requires very little infrastructure. Modern wood stoves made of steel rather than cast iron are built to EPA specifications, and the only additional necessary tools include a quality axe, somewhere to store the wood, and an appropriate covering to keep it dry. And all the wood can come from your own land.

Wood heat is also ideal for people living off the grid or in cold areas prone to frequent power outages, as it’s constantly reliable. Even if the power goes out, you know that you’ll be able to turn up the heat. That’s important if you live somewhere like Maine where the winters can get exceedingly cold. People have even successfully heated a 40’x34’ home with a single stove.

Benefits Of Biomass

The ultimate question regarding wood heat is whether any energy source that’s dangerous on the large scale is acceptable on a smaller one. For now, the best answer is that with a growing population and limited progress towards “pure” green energy, wood should remain a viable option, specifically because it’s used on a limited scale. Biomass heat is even included in the UK’s Renewable Heat Initiative and minor modifications can make it even more sustainable.

Wood stoves, when embraced in conjunction with pellet stoves, geothermal heating, and masonry heaters, all more efficient forms of sustainable heat, should be part of a modern energy strategy. Ultimately, we’re headed in the direction of diversified energy – all of it cleaner – and wood has a place in the big picture, serving small homes and off-the-grid structures, while solar, wind, and other large-scale initiatives fuel our cities.

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Environment

New Climate Change Report Emphasizes Urgent Need for Airline Emission Regulations

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In less than two months, the United States has grappled with some of the worst natural disasters in its history. Hurricanes battered the south central United States. Fires destroyed homes throughout Northern California. Puerto Rico experienced some of the worst storms ever. A massive windstorm caused more damage to the northeastern United States then any other storm on record before winter even struck.

These recent incidents have spurred discussion on the dangers of climate change. A recent report from the University of London has shed some light on the discussion. The new report suggests that new regulations are needed, including stricter EPA regulations on Airlines.

Review of the new report

The new report was published in the British medical Journal, Lancet. The report concluded that climate change is a “threat multiplier” for a variety of social problems, including diseases and natural disasters. While numerous studies have processed the risk that climate change plays with creating natural disasters, University of London report is among the first to explore the relationship between climate change and disease.

The authors warned that the problems are becoming irreversible. They will continue to get worse if risk factors are not adequately addressed.

The most concerning part of the report is that these problems are having the most serious impact on the most vulnerable communities in the world. Countries that depend on agriculture and other issues will suffer the most if climate change escalates.

“The answer is, most of our indicators are headed in the wrong direction,”said Nick Watts, a fellow at University College London’s Institute for Global Health and executive director of the Lancet Countdown, one of the lead researchers of the paper. “Broadly, the world has not responded to climate change, and that lack of response has put lives at risk. … The impacts we’re experiencing today are already pretty bad. The things we’re talking about in the future are potentially catastrophic.”

Airline industry discovers climate change is a two-way Street

The airline industry is coping with the problems of climate change, while also coming to terms with the fact that it has helped accelerate the problem. Earlier this year, American Airlines was forced to cancel four dozen flights near Phoenix. Cancellations were called due to excessive temperatures. The air was over 120 degrees, which is too hot for some smaller jet planes to get off the ground.

One anonymous airline executive privately admitted that their business model has facilitated climate change. They warned that the problem may become twice as bad in the next few years if proper safeguards aren’t implemented. Representatives from Goindigo have echoed these concerns.

The EPA has stated that airplanes account for 11% of all emissions. They are expected to increase over 50% within the next 30 years. This could have serious repurcussions if newer, greener airplane models don’t become the new standard in the very near future.

This is driving discussion about the need for new policies.The EPA has been discussing the need for new airline regulations for nearly two years. An EPA ruling made in July 2016 set the tone for new regulations, which could be introduced in the next year.

The new policies may be delayed, due to the new president’s position on climate change. He hired an EPA chief that has sued the organization about a dozen times. However, the Trump Administration may not be able to oppose climate change indefinitely, because a growing number of people are pressing for reforms. Even younger conservatives primarily believe climate change is a threat and are demanding answers. This may force the EPA to follow through on its plans to introduce new solutions.

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