New research by Greenpeace has praised efforts by Apple, Facebook and Google to run a clean energy revolution on the internet, while Amazon is being left behind for its reliance on fossil fuels.
The report – Clicking Clean: How Companies are Creating the Green Internet – said that if the internet were a country, its electricity demand would be ranked sixth. This means that IT companies have a real chance to promote renewable energy for their operations.
According to Greenpeace, Apple, Facebook and Google are the companies that are leading the clean energy revolution on the internet. They all made huge investments to power their tools and facilities with renewable energy.
Gary Cook, Greenpeace senior IT analyst, commented, “Apple, Facebook and Google are powering our online lives with clean energy, and building a greener offline world for everyone in the process.
“These companies have proven over the past 24 months that wind and solar energy are ready and waiting to power the internet, and the rest of our economy, with clean electricity.”
In contrast, Amazon Web Services, which is a huge player in the market, only uses a small 15% clean energy, with coal accounting for 28% of its electricity mix.
Greenpeace has accused Amazon of causing the construction of coal and gas-burning power plants in Virginia. The organisation added that the company refused to reveal data on the environmental footprint of its operations.
Cook added, “Apple’s rapid shift to renewable energy over the past 24 months has made it clear why it’s one of the world’s most innovative and popular companies. By continuing to buy dirty energy, Amazon Web Services not only can’t seem to keep up with Apple, but is dragging much of the internet down with it.”
Photo: Brandon Carson via flickr
Book Review: Ubernomics
Step inside the next generation of economics, business strategy and investing.
In this radical business book, Barbara Gray makes it clear that all is not as it seems. Just when we think we know the rules of the road, we find we have hit the age of economic abundance—and surprises await.
Gray navigates us through this journey with great insight and acuity, sharing stories and case studies about a new breed of “rebel with a cause” companies such as Starbucks, LinkedIn, Airbnb, and Uber, whose founders relish disruption of the status quo. Taking us through the highlights of her research, Gray reveals her discovery of the next generation of business strategy for companies looking to create economic abundance and rise above the competition.
Barbara Gray is a former top-ranked sell-side equity analyst and the founder of Brady Capital Research Inc., a leading-edge research and strategy consulting firm. She has more than fifteen years of sell-side equity research experience in Canada and the United States covering a wide range of sectors. Barbara has a Bachelor of Commerce (Finance) from the University of British Columbia (1993) and earned her Chartered Financial Analyst (CFA) designation in 1997. She lives in Vancouver, Canada with her husband and two sons.
“Ubernomics is über-needed by any organization that wants to be around in the next five years. Read it and you’ll be here for fifty–and more! Barbara Gray is half brilliant analyst and half seer. The result is a book that is both crystal clear and a crystal ball.”
–Joey Reiman, Chairman, BrightHouse and Managing Director, The Boston Consulting Group
“Barbara is one of the most astute and forward-looking analysts who covered lululemon. Ubernomics gave me a framework to think about the sharing economy capital structure and the value that can be gained from that.”
–Christine Day, CEO, Luvo (former CEO, lululemon)
“Barbara’s overall analysis centering on the three new values of advocacy, connection and collaboration is very powerful. And the examples, both of firms born in the new economy and others trying to adapt to it, are fascinating.”
–Jean-Claude Larreche, Professor of Marketing, INSEAD, and author of The Momentum Effect
Book Review: Business as an Instrument for Societal Change
Business as an Instrument for Societal Change: In Conversation with the Dalai Lama is the result of two decades of research and dialogue with His Holiness the Dalai Lama and other leaders in business, government, science and education. Author Sander Tideman, a lawyer and banker who has maintained a friendship with the Dalai Lama over all these years, presents a practical framework and methodology to develop a new kind of leadership – one fit to repurpose the business world and tackle escalating social, economic and environmental needs.
The Dalai Lama rarely speaks directly on the topics of business, leadership and economics. Yet in the dialogues recounted here, his wisdom – combined with key insights from business and public leaders – creates a unified shift towards a consciousness of interconnectedness, offering profound insights for practitioners and general readers alike.
Tideman unites the scientific worldviews of physics, neuroscience and economics with the positive psychology of human relationships, and ancient spiritual wisdom, to formulate practical business leadership solutions. At the heart of this book lies the journey to discover our shared purpose. This ignites new sources of value creation for the organisation, customers and society, which Tideman terms ‘triple value’. We can achieve triple value by aligning societal and business needs, based on the fundamental reality of interconnection.
Business as an Instrument for Societal Change: In Conversation with the Dalai Lama is a readable and intelligent exploration of how leaders can actually help to shape a sustainable global economy by embracing innate human and humane behaviour. It is also Tideman’s fascinating personal journey, which brought him to question the underlying motivations and goals of business leadership and to seek a new paradigm for a more sustainable approach. Reflecting Tideman’s sharp perceptions and infused with the Dalai Lama’s unmistakable joy, this book has the power to change your way of thinking.
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