The Danish startup Capdesk – a social shareholder platform that makes investments in SMEs more accessible – has set the goal to expand to London. Christian Gabriel (right, 25) and Casper Arboll (left, 28) are the founders of Capdesk, launched in November 2015. Within the last two months, Capdesk has already reached more than 1.200 users and customers all over Scandinavia, including some of the largest law firms.
The idea behind Capdesk comes from working with alternative financing. Christian and Casper have a background from the equity crowdfunding platform FundedByMe and from the crowd-consultancy Heartreacher. Now Capdesk has set its goal to conquer the UK and, from the beginning of February, will be based in London, as well as in Copenhagen.
More people to invest in unlisted shares
A very small percentage of people has experienced buying shares in companies which are not listed. This is a problem as the majority of net job creation and added value in Europe and US can be attributed to SMEs, which are rarely listed on a stock exchange. Many thought leaders blame taxation and risk for the lack of investment in unlisted shares, but Christian Gabriel has a different view:
“Even though marketplaces for unlisted shares such as Equity Crowdfunding Platforms are becoming more established, it is still difficult for private investors to evaluate and follow the development of their investments, which makes it complex and can discourage someone to invest.”
Capdesk wants to bring unlisted shares to life by creating a transparent, collaborative and accessible investment environment. Thereby improving the experience for shareholders in unlisted companies. The platform makes the companies’ shares digital and gathers all the investor relation activities in one place. In this way, it is easy even for small companies to have a lot of investors, creating new synergies.
“Most of our users are excited to take part in their portfolio company and are, actively contributing to the business with skills, network and services. The identity as a shareholder is changing – return on investment is no longer the sole motivator to invest, it is also about the experience. Capdesk accomodates this change and encourage founders and investors to explore synergies to help the business” says Casper Arboll about the company’s vision.
Next stop: London
Private investments in SMEs are currently increasing. This is especially seen in countries like US, UK and Sweden. Several things drive this development, including equity crowdfunding which has seen a 410% growth in the UK since 2012. Companies financed through equity crowdfunding have an average of 160 small investors. These are some of the companies Capdesk wants to help.
“At the moment a lot of things is happening in the UK. In 2015, hundreds of companies were financed through equity crowdfunding and this is just the beginning. We believe that the market will become more mature and that more marketplaces for unlisted shares will appear. We want to help all of these new investors feel comfortable and give them amazing experiences.” says Christian Gabriel.
Green Weddings Trend: Why 70% of Newlyweds Are Going Green
A couple of months ago, my best friend got married to her new husband. They are both very eco-conscious people, so they decided to have a unique twist on their wedding. They asked for the following:
- They arranged a carpool with their friends.
- They didn’t have any balloons. Instead they used umbrellas.
- They used plant materials instead of plastic confetti.
- My friend insisted her husband not purchase a diamond. In addition to being ecologically conscious, she didn’t like the idea of having a stone that was used in conflict zones.
My friends aren’t the only ones making these changes. In fact, nearly a quarter of all newlyweds are organizing green weddings.
Green Weddings Are Becoming the Norm
People are more concerned about green living than ever before. They are trying to incorporate environmental protectionist ideas into every facet of their lives, even the most intimate, such as marriage. A growing number of people are trying to have green weddings, which can make a big difference in reducing their carbon footprint.
How much of a difference can this make? Here are some statistics to bear in mind:
- The Center for Disease Control reports that about two million marriages are formed every year.
- Approximately 70% of all marriages have green elements today.
- This means that 1.4 million marriages are green.
There are a number ofreasons that green weddings are becoming more important. Here are a few.
People Are More Worried About Environmental Preservation than Ever Before
Green living in general is becoming a greater concern for most people. Even younger conservatives are breaking from their older counterparts by insisting on fighting climate change. According to a poll from Pew Research earlier this year, 75% of Americans say that they are very concerned about protecting the environment. Having green weddings is a good way to act on this concern.
One of the biggest changes people are making is using recycled products for their green weddings. This is explained by the research from Pew:
“Overall, 32% of U.S. adults say they are bothered a lot by people throwing away things that could be recycled. Roughly six-in-ten Americans (61%) who say they always try to live in ways that protect the environment say it bothers them “a lot” when others throw away things that could be recycled. Among those who are less focused on environmental protection, only a quarter say it bothers them a lot when others don’t recycle. People who are environmentally conscious are also twice as likely as others to say that seeing someone incorrectly putting trash in recycling bins bothers them a lot (42% vs. 21%).”
Indifferent Politicians Are Driving them to Take More Initiative
Many politicians in power have been very hesitant to take action on climate change. Many of them have openly stated that it is a hoax. These politicians are forcing people to do what they can in their own lives to make a difference. Making small changes, such as hosting green weddings, is a great way to improve the environment without waiting for political momentum.
Cost and Simplicity
A couple of the biggest reasons that people want to host green weddings have nothing to do with their concern for the environment. Running green weddings is simply cheaper and simpler than having a massive, traditional one. One of the biggest changes is that they are buying green engagement rings from the best brands.
Green Weddings Are the Future
Green weddings have become very popular over the past few years. They will probably account for close to 90% of all marriages by 2025. People that are planning to get married should look into the benefits and plan accordingly.
Green Tech Start-Ups: Are they the Future?
Endless innovations are occurring in green companies, reinventing the industries they belong to. Gradually, they are beginning to amass more success and popularity. Consequently, these factors serve as a good indicator for green technology businesses, and their development must begin somewhere.
Green tech start-ups boast a wide array of opportunities for the economy and environment, while boosting recruitment openings with valuable services. While the technology industry is littered with high revenues and competition, the green tech start-ups are the clear sign of a cleaner future.
Fulfilling a Genuine Need
Many tech companies will market themselves as the ultimate tech giants to shift stock and make profit. As they all vie for attention through warped corporate rhetoric, there is only one ethical winner; the start-up green tech company.
Some argue that mainstream tech businesses have grown far too big, branching out into other industries and standing between the consumer and practically everything they do. However, green tech start-ups go beyond the shallow ambitions of a company, answering a call to sincerely help the customer and climate in any way they can. Of course, this is an attractive business model, putting customers at ease as they contribute to a humanitarian cause that is genuine through and through.
After all, empathy is a striking trait to have in business, and green tech start-ups maintain this composure by their very nature and purpose.
Despite the pursuits for clean energy still needing more awareness, green tech is an area that is ripe for contribution and expansion. There’s no need to copy another company or be a business of cheap knockoffs; green tech start-ups can add a new voice to the economy by being fresh, fearless and entrepreneurial.
Technology is at its most useful when it breaks new ground, an awe that eco-friendly innovations have by default in their operations. Of course, green tech start-ups have the chance to build on this foundation and create harmony instead of climate crisis. Ultimately, the tech advancements are what revolutionise clean energy as more than an activist niche, putting theory into practice.
Despite the US gradually becoming more disengaged with green technology, others such as China and Canada recognise the potential in green technology for creating jobs and growth in their respective economies. The slack of others spurs them on, which creates a constant influx of prospects for the green tech sector. Put simply, their services are always required, able to thrive from country to country.
A Fundamental Foresight
Mainstream technology can seem repetitive and dull, tinkering with what has come before rather than turning tech on its head. Since 2011, technology has been accused of stagnation, something which the internet and petty app services seem to disguise in short reaching ideas of creativity.
However, green tech start-ups aren’t just winging it, and operate with a roadmap of climate change in the years ahead to strategize accordingly. In other words, they aren’t simply looking to make a quick profit by sticking to a trend, but have the long-term future in mind. Consequently, the green tech start-up will be there from the very start, building up from the foundational level to only grow as more and more people inevitably go green.
They can additionally forecast their finances too, with the ability to access online platforms despite the differing levels of experience, keeping them in the loop. Consequently, with an eye for the future, green tech startups are the ones who will eventually usher in the new era.
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