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New report celebrates 15 years of certified sustainable seafood



The Marine Stewardship Council (MSC) has today released its annual report, marking 15 years since the launch of the transformational program rewarding and incentivising sustainable fishing.

The 2014-15 Annual Report, Celebrating 15 years of certified sustainable seafood, showcases industry leaders working to safeguard seafood supplies for the future. Fisheries which meet the MSC’s high standard of sustainability now catch close to nine million metric tonnes of seafood, representing almost 10% of the total global wild-caught seafood supply. This includes nearly half (45.9%) of the global whitefish catch. Seafood retailers and restaurants now sell over 17,000 products with the MSC ecolabel and more than 34,000 business locations are part of the MSC Chain of Custody, ensuring a traceable global supply chain.

“This growth and momentum, through the leadership of our partners, is driving lasting change in the way our oceans are fished, rewarding good practice and catalysing improvements where needed to meet the growing global demand for certified sustainable seafood” says MSC CEO, Rupert Howes.

This year, the MSC updated its Fisheries Standard to ensure it reflects the latest science and best management practices widely adopted by the world’s leading fisheries. A growing evidence base, captured in the MSC’s 2015 Global Impacts Report, also shows that MSC certified fisheries are maintaining healthy fish populations and effectively managing their impacts on habitats and ecosystems.

“The MSC is a learning organisation and we’ve invested heavily in strengthening the rigour of our program and building our evidence base on how our partners are delivering positive outcomes for our oceans” adds Mr Howes.

On the market side, the report acknowledges the bold global commitment by IKEA to only sell and serve certified sustainable seafood throughout its more than 370 stores, and the Iglo Group’s 100% sustainable fish commitment. This year also marked the MSC’s arrival in a new market with MSC certified products on sale in South Korea thanks to seafood processor Hansung and Lotte Mart, the country’s largest retailer.

“Market demand for sustainable seafood is helping to drive positive change in how our oceans are fished and managed. As more retailers and processors choose MSC certified seafood, other fisheries are encouraged into MSC assessment to meet the opportunities that higher demand for sustainable seafood can deliver” adds Mr Howes.

In 2014-15, 40 new fisheries achieved MSC certification and over 70 entered full assessment. These fisheries included artisanal fishing communities alongside large scale commercial fishing operations. The report highlights two pioneers, the first certified fisheries in India and China – the Ashtamudi clam and Zoneco scallop fisheries. Around 1,000 people depend on the Kerala-based clam fishery for their livelihoods, while the Chinese scallop fishery employs more than 20,000 fishers through a cooperative, and covers more than half a million hectares of the North Yellow Sea.

Two decades on from the collapse of the Grand Banks cod fishery in Newfoundland, the report highlights the commitments of fisheries in the Northern Hemisphere which are helping ensure the ongoing productivity of northern waters: 97% Canadian Atlantic lobster is now MSC certified; 87% of Alaska’s fisheries, by volume, are MSC certified; and the Iceland Sustainable Fisheries group is seeking MSC certification for all its commercial fisheries.

Consumers in close to 100 countries can now choose from more than 100 different certified seafood species, with an estimated US$4.5 billion spent globally by consumers on MSC labelled products in 2014-15.

Read the full annual report in PDF format online