Connect with us


Exclusive Interview: James Brueton, CEO at EnviroBuild




James graduated with a management degree from the University of Leeds in 2007 and wasted no time in cutting his teeth as an analyst at Deloitte, where he learnt the basics of assets and finance. He was then a successful commodities trader at Schneider Trading Associates, now Marex Spectron, before co-founding IKEN CAPITAL with George Hutson and Christophe de la Celle in early 2012. When the company was bought out in 2014, the three founders took portfolio manager roles at Millennium Partners.

James then took a break from his financial career and moved into property development. With the ethos of aiming to “give back more than I have consumed in my life” he worked to renovate properties using sustainable building and landscaping materials; however, he struggled to find companies in this sector that provided good customer service – and this sparked a business idea!

In January 2015, James founded EnviroBuild, a supplier of sustainable WPC decking and landscaping materials. He then brought on two partners, Neil Waller and James Street, and was joined by Aidan Bell as director in February 2016. Based in Brixton, London, EnviroBuild supplies green building materials and construction solutions to households and businesses across the UK and Europe, and prides itself on efficient and personal customer service. EnviroBuild actively supports the Rainforest Trust and donates ten per cent of its profits to sustainable causes.

When he’s not in the office, James maximises his time outdoors and enjoys kite surfing, hiking and cycling. He is also a keen traveller, his most recent destination being Madagascar.

In 140 characters (a tweet) or less – what is EnviroBuild?

An ethical sustainable building supplies company with great value, functional, beautiful products.

What was the driver for creating EnviroBuild specifically – what gap does it fill?

The industry required a commercially astute company that would make being sustainable easy. Too many companies are either entirely driven by the profit motive or rely upon their customers wanting to make the right choice. We’re not looking for companies and consumers to purchase just based upon their ethics, but to judge our products against the rest of the market. If they find we’re at least as good value as the others, then we’ve made an ethical choice an easy one!

Who is it primarily for?

It is for consumers or clients who want excellent value and brilliant products, with great informed service. The fact that it is sustainable is a bonus. Hopefully that is everyone who is in the building trade, or looking to improve their own home.

What difference does EnviroBuild want to make?

The potential we have to make is twofold:

  1. Increase the value of recycled material by making a market for future products. This can drive societal behaviour and make a real difference.

  2. Raise the awareness of embedded carbon within the building industry.

What are the barriers to making that difference?

The biggest barrier for us is to continue to find and develop products which we can sell profitably while ensuring they are excellent quality and saleable over existing technologies.

Who’s helping you overcome those barriers?

We’re working with manufacturers to constantly push the boundaries of technology use and to develop processes. We’re also trying to work with specialists in life cycle analysis to ensure that we’re making sustainable decisions.

Is the building sector doing enough to deliver a sustainable built environment?

The building sector is driven by profit and to think otherwise is to misjudge those within it. Increased sustainability in the sector will only be driven by legislation, and it’s therefore a shame that the building sector pushes back against such sustainable legislation, but it is inevitable.

How can people find out more about EnviroBuild?

We’re a modern company that lives on the web, it is at the heart of everything we want to do, so please visit us at



Ways Green Preppers Are Trying to Protect their Privacy



Environmental activists are not given the admiration that they deserve. A recent poll by Gallup found that a whopping 32% of Americans still doubt the existence of global warming. The government’s attitude is even worse.

Many global warming activists and green preppers have raised the alarm bell on climate change over the past few years. Government officials have taken notice and begun tracking their activity online. Even former National Guard officers have admitted that green preppers and climate activists are being targeted for terrorist watchlists.

Of course, the extent of their surveillance depends on the context of activism. People that make benign claims about climate change are unlikely to end up on a watchlist, although it is possible if they make allusions to their disdain of the government. However, even the most pacifistic and well intentioned environmental activists may unwittingly trigger some algorithm and be on the wrong side of a criminal investigation.

How could something like this happen? Here are some possibilities:

  • They could share a post on social media from a climate extremist group or another individual on the climate watchlist.
  • They could overly politicize their social media content, such as being highly critical of the president.
  • They could use figures of speech that may be misinterpreted as threats.
  • They might praise the goals of a climate change extremist organization that as previously resorted to violence, even if they don’t condone the actual means.

Preppers and environmental activists must do everything in their power to protect their privacy. Failing to do so could cost them their reputation, future career opportunities or even their freedom. Here are some ways that they are contacting themselves.

Living Off the Grid and Only Venturing to Civilization for Online Use

The more digital footprints you leave behind, the greater attention you draw. People that hold controversial views on environmentalism or doomsday prepping must minimize their digital paper trail.

Living off the grid is probably the best way to protect your privacy. You can make occasional trips to town to use the Wi-Fi and stock up on supplies.

Know the Surveillance Policies of Public Wi-Fi Providers

Using Wi-Fi away from your home can be a good way to protect your privacy.However, choosing the right public Wi-Fi providers is going to be very important.

Keep in mind that some corporate coffee shops such a Starbucks can store tapes for up to 60 days. Mom and pop businesses don’t have the technology nor the interest to store them that long. They generally store tips for only 24 hours and delete them afterwards. This gives you a good window of opportunity to post your thoughts on climate change without being detected.

Always use a VPN with a No Logging Policy

Using a VPN is one of the best ways to protect your online privacy. However, some of these providers do a much better job than others. What is a VPN and what should you look for when choosing one? Here are some things to look for when making a selection:

  • Make sure they are based in a country that has strict laws on protecting user privacy. VPNs that are based out of Switzerland, Panama for the British Virgin Islands are always good bets.
  • Look for VPN that has a strict no logging policy. Some VPNs will actually track the websites that you visit, which almost entirely defeats the purpose. Most obviously much better than this, but many also track Your connections and logging data. You want to use a VPN that doesn’t keep any logs at all.
  • Try to choose a VPN that has an Internet kill switch. This means that all content will stop serving if your VPN connection drops, which prevents your personal data from leaking out of the VPN tunnel.

You will be much safer if you use a high-quality VPN consistently, especially if you have controversial views on climate related issues or doomsday prepping.

Continue Reading


How Going Green Can Save Your Business Thousands



Running a company isn’t easy. From reporting wages in an efficient way to meeting deadlines and targets, there’s always something to think about – with green business ideas giving entrepreneurs something extra to ponder. While environmental issues may not be at the forefront of your mind right now, it could save your business thousands, so let’s delve deeper into this issue.

Small waste adds up over time

A computer left on overnight might not seem like the end of the world, right? Sure, it’s a rather minor issue compared to losing a client or being refused a loan – but small waste adds up over time. Conserving energy is an effective money saver, so to hold onto that hard-earned cash, try to:

  • Turn all electrical gadgets off at the socket rather than leaving them on standby as the latter can crank up your energy bill without you even realizing.
  • Switch all lights off when you exit a room and try switching to halogen incandescent light bulbs, compact fluorescent lamps or light emitting diodes as these can use up to 80 per cent less energy than traditional incandescent and are therefore more efficient.
  • Replace outdated appliances with their greener counterparts. Energy Star appliances have labels which help you to understand their energy requirements over time.
  • Draught-proof your premises as sealing up leaks could slash your energy bills by 30 per cent.

Going electronic has significant benefits

If you don’t want to be buried under a mountain of paperwork, why not opt for digital documents instead of printing everything out? Not only will this save a lot of money on paper and ink but it will also conserve energy and help protect the planet. You may even be entitled to one of the many tax breaks and grants issued to organizations committed to achieving their environmental goals. This is particularly good news for start-ups with limited funds as the Environment Protection Agency (EPA) is keen to support companies opening up their company in a green manner.

Of course, if you’re used to handing out brochures and leaflets at every company meeting or printing out newsletters whenever you get the chance, going electronic may be a challenge – but here are some things you can try:

  • Using PowerPoint presentations not printouts
  • Communicating via instant messenger apps or email
  • Using financial software to manage your books
  • Downloading accounting software to keep track of figures
  • Arranging digital feedback and review forms
  • Making the most of Google Docs

Going green can help you to make money too

Going green and environmental stability is big news at the moment with many companies doing their bit for the environment. While implementing eco-friendly strategies will certainly save you money, reducing your carbon footprint could also make you a few bucks too. How? Well, consumers care about what brands are doing more than ever before, with many deliberately siding with those who are implementing green policies. Essentially, doing your bit for the environment is a PR dream as it allows you to talk about what everyone wants to hear.

Going green can certainly save your money but it should also improve your reputation too and give you a platform to promote your business.

Continue Reading