Yes, that’s how much has been pledged in pre-registrations for the Blue & Green share offer. We are amazed and humbled by the confidence and generosity of our readership, so we wanted to share with you where the money would actually go.
In terms of technology, we need to merge the Blue & Green Tomorrow and Investor websites into one sleek fit-for-purpose website. We need it to be optimised for tablets and smartphones, with apps available on all mobile operating systems. We want you to be able to read B> anywhere, anytime, on any device.
In terms of readership, we want to grow faster. Time really is running out for our blue and green marble of a planet and we need to reach more people quickly. That means promoting our website and e-newsletter to investors and consumers, encouraging more people to invest and spend sustainably. We want to create international editions in foreign languages so our readership and impact can be truly global. We want correspondents in New York, Rio De Janeiro, Cape Town, Dubai, Hong Kong and Sydney. We already have applicants who want to work with us in most of those locations.
In terms of platforms, we’re going back to our roots. We get a surprising number of requests for print versions of our guides. And we’re going to create just that. 2015 will see us launch a stunning 12-edition per annum print magazine, available on mobiles, online and critically, in hard copy, with early access to content for subscribers who will get a beautifully designed magazine printed on sustainable forestry paper for their coffee table. Foreign language editions will follow in 2016.
In terms of our writers, we want to pay more graduate journalists more than the living wage, to give the young people most affected by our current unsustainable economic activity not only a start in their career but also an opportunity to frame the debate with their own future interests at heart.
In terms of other people at B> towers, we need to build a small senior team to help us achieve all this. This will be an entrepreneurial team (helping me with commercial, digital and content) who won’t be paid large salaries, but will take a stake in the business and use the investment we receive to turn B> into a thriving and prosperous global amplifier of every individual and organisation working in sustainability.
That’s what we’d do with the £200,000 already pledged. Even more pledges will allow us to do even more, even quicker.
So, if you haven’t already, you can tell us what you think about B> in our 2014 reader survey and register to receive the share offer prospectus when it is published in August.
2017 Was the Most Expensive Year Ever for U.S. Natural Disaster Damage
Over a Dozen Events With Losses Totalling More Than $1 Billion Each
Global Warming Contributed to Hurricane Harvey
Severe Storms Cause a Loss of Productivity
Longer and More Disastrous Wildfires Require More Resources to Fight
2017: Among the Three Hottest Years Recorded
How to be More eco-Responsible in 2018
Nowadays, more and more people are talking about being more eco-responsible. There is a constant growth of information regarding the importance of being aware of ecological issues and the methods of using eco-friendly necessities on daily basis.
Have you been considering becoming more eco-responsible after the New Year? If so, here are some useful tips that could help you make the difference in the following year:
1. Energy – produce it, save it
If you’re building a house or planning to expand your living space, think before deciding on the final square footage. Maybe you don’t really need that much space. Unnecessary square footage will force you to spend more building materials, but it will also result in having to use extra heating, air-conditioning, and electricity in it.
It’s even better if you seek professional help to reduce energy consumption. An energy audit can provide you some great piece of advice on how to save on your energy bills.
While buying appliances such as a refrigerator or a dishwasher, make sure they have “Energy Star” label on, as it means they are energy-efficient.
Regarding the production of energy, you can power your home with renewable energy. The most common way is to install rooftop solar panels. They can be used for producing electricity, as well as heat for the house. If powering the whole home is a big step for you, try with solar oven then – they trap the sunlight in order to heat food! Solar air conditioning is another interesting thing to try out – instead of providing you with heat, it cools your house!
2. Don’t be just another tourist
Think about the environment, as well your own enjoyment – try not to travel too far, as most forms of transport contribute to the climate change. Choose the most environmentally friendly means of transport that you can, as well as environmentally friendly accommodation. If you can go to a destination that is being recommended as an eco-travel destination – even better! Interesting countries such as Zambia, Vietnam or Nicaragua are among these destinations that are famous for its sustainability efforts.
3. Let your beauty be also eco-friendly
We all want to look beautiful. Unfortunately, sometimes (or very often) it comes with a price. Cruelty-free cosmetics are making its way on the world market but be careful with the labels – just because it says a product hasn’t been tested on animals, it doesn’t mean that some of the product’s ingredients haven’t been tested on some poor animal.
To be sure which companies definitely stay away from the cruel testing on animals, check PETA Bunny list of cosmetic companies just to make sure which ones are truly and completely cruelty-free.
It’s also important if a brand uses toxic ingredients. Brands such as Tata Harper Skincare or Dr Bronner’s use only organic ingredients and biodegradable packaging, as well as being cruelty-free. Of course, this list is longer, so you’ll have to do some online research.
4. Know thy recycling
People often make mistakes while wanting to do something good for the environment. For example, plastic grocery bags, take-out containers, paper coffee cups and shredded paper cannot be recycled in your curb for many reasons, so don’t throw them into recycling bins. The same applies to pizza boxes, household glass, ceramics, and pottery – whether they are contaminated by grease or difficult to recycle, they just can’t go through the usual recycling process.
People usually forget to do is to rinse plastic and metal containers – they always have some residue, so be thorough. Also, bottle caps are allowed, too, so don’t separate them from the bottles. However, yard waste isn’t recyclable, so any yard waste or junk you are unsure of – just contact rubbish removal services instead of piling it up in public containers or in your own yard.
5. Fashion can be both eco-friendly and cool
Believe it or not, there are actually places where you can buy clothes that are eco-friendly, sustainable, as well as ethical. And they look cool, too! Companies like Everlane are very transparent about where their clothes are manufactured and how the price is set. PACT is another great company that uses non-GMO, organic cotton and non-toxic dyes for their clothing, while simultaneously using renewable energy factories. Soko is a company that uses natural and recycled materials in making their clothes and jewelry.
All in all
The truth is – being eco-responsible can be done in many ways. There are tons of small things we could change when it comes to our habits that would make a positive influence on the environment. The point is to start doing research on things that can be done by every person and it can start with the only thing that person has the control of – their own household.
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