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Po-Zu, the UK’s number one Ethical Shoe Brand, launches crowdfunding campaign to fund international expansion

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Po-Zu, a London-based award-winning ethical and sustainable footwear brand, is launching a crowdfunding campaign to raise £150,000. Po-Zu is ranked as the UK’s number one Ethical Shoe Brand by The Ethical Company Organisation.

Po-Zu is raising investment through the equity crowdfunding platform, Crowdcube. Projections show a possible return on investment of 519% over 4 years. The money raised will be used to help fund further international expansion, including in the US and Europe, with increased advertising and marketing and the development of the wholesale side of the business. 2016 will also see the launch of exciting new ranges for both women and men, developed in response to customer feedback.

People can invest from as little as £10, and there are a range of reward packages on offer, including Po-Zu shoes, and even a trip to Portugal to see the shoes being made with founder, Sven Segal. The campaign runs until 24th Dec and the campaign page is here.

Po-Zu, founded in North London in 2006, is an ethical and ecological shoe brand pioneer. The shoes are made using carefully selected natural materials that are healthy for feet, safe for all the workers throughout their supply chain, and kind to the environment. Its shoes are distinguished by its unique coconut Foot Mattress,  which provides exceptional comfort. The company has a worldwide customer base of fans of its comfortable, stylish shoes, including in Germany, USA, Japan and Australia, and has collaborated with brands such as Timberland and Maharishi.

Sven Segal said: “We’re excited to be offering this opportunity for people to become shareholders in Po-Zu, and share in and contribute to the success of the business. We’ve proven that it’s possible to make shoes in an ethical, sustainable way. We want to be able to continue to expand, to increase our positive impact as well as the number of people who can enjoy the unique experience of wearing our shoes.”

Po-Zu is an ethical and ecological shoe brand pioneer. Their shoes are made using carefully selected natural materials that are healthy for feet, safe for all the workers throughout their supply chain, and kind to the environment.

As part of its sustainable strategy Po-Zu donates 3% from every online sale to one of its four environmental charity partners, while letting their customers decide to which charity the donation should go.

Po-Zu runs small-scale production lines in partnership with their Portuguese factory, which upholds a strict non-toxic policy, operates on 72% renewable energy, and recycles over 95% of their industrial waste.

In order to provide exceptional comfort, Po-Zu has applied a unique biomimicry design into its bouncy Foot-Mattress, based on the coconut husk’s natural shock-absorber property. Their well-considered shoe construction also eliminates the need to use harmful glues by stitching all the components together, which makes their shoes more breathable, durable, repairable and recyclable.

Following the brand’s commitment to produce products that are as non-toxic as possible, Po-Zu launched in 2007 a shoe cream that is so safe it can be eaten. Apart from treating leather, the Edible Shoe Cream is also an all-in-one beauty product that can be used as a lip balm, skin moisturizer, hair conditioner, massage oil and cooking oil. You can even spread it on toast for a nutritious snack.

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Green Tech Start-Ups: Are they the Future?

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Endless innovations are occurring in green companies, reinventing the industries they belong to. Gradually, they are beginning to amass more success and popularity. Consequently, these factors serve as a good indicator for green technology businesses, and their development must begin somewhere.

Green tech start-ups boast a wide array of opportunities for the economy and environment, while boosting recruitment openings with valuable services. While the technology industry is littered with high revenues and competition, the green tech start-ups are the clear sign of a cleaner future.

Fulfilling a Genuine Need

Many tech companies will market themselves as the ultimate tech giants to shift stock and make profit. As they all vie for attention through warped corporate rhetoric, there is only one ethical winner; the start-up green tech company.

Some argue that mainstream tech businesses have grown far too big, branching out into other industries and standing between the consumer and practically everything they do. However, green tech start-ups go beyond the shallow ambitions of a company, answering a call to sincerely help the customer and climate in any way they can. Of course, this is an attractive business model, putting customers at ease as they contribute to a humanitarian cause that is genuine through and through.

After all, empathy is a striking trait to have in business, and green tech start-ups maintain this composure by their very nature and purpose.

Creating Opportunities

Despite the pursuits for clean energy still needing more awareness, green tech is an area that is ripe for contribution and expansion. There’s no need to copy another company or be a business of cheap knockoffs; green tech start-ups can add a new voice to the economy by being fresh, fearless and entrepreneurial.

Technology is at its most useful when it breaks new ground, an awe that eco-friendly innovations have by default in their operations. Of course, green tech start-ups have the chance to build on this foundation and create harmony instead of climate crisis. Ultimately, the tech advancements are what revolutionise clean energy as more than an activist niche, putting theory into practice.

Despite the US gradually becoming more disengaged with green technology, others such as China and Canada recognise the potential in green technology for creating jobs and growth in their respective economies. The slack of others spurs them on, which creates a constant influx of prospects for the green tech sector. Put simply, their services are always required, able to thrive from country to country.

A Fundamental Foresight

Mainstream technology can seem repetitive and dull, tinkering with what has come before rather than turning tech on its head. Since 2011, technology has been accused of stagnation, something which the internet and petty app services seem to disguise in short reaching ideas of creativity.

However, green tech start-ups aren’t just winging it, and operate with a roadmap of climate change in the years ahead to strategize accordingly. In other words, they aren’t simply looking to make a quick profit by sticking to a trend, but have the long-term future in mind. Consequently, the green tech start-up will be there from the very start, building up from the foundational level to only grow as more and more people inevitably go green.

They can additionally forecast their finances too, with the ability to access online platforms despite the differing levels of experience, keeping them in the loop. Consequently, with an eye for the future, green tech startups are the ones who will eventually usher in the new era.

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3 Green Living Tips that Can Slash Your Tax Burden

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Over the last couple of weeks, I have discussed the financial benefits of green living. There are a lot of ways that you can cut your personal expenses by living a more sustainable lifestyle. Some of my readers have specifically asked for tips on cutting taxes by going green.

Here are some tips that you should keep in mind. You may qualify for tax credits, a VAT reclaim or simply avoid paying sales taxes by minimizing purchases.

Going green cuts your taxes on gasoline

Gasoline taxes are rising sharply throughout the country. California recently passed a new bill that has raised the state gas tax to 38.2 cents a gallon. Other states are following suit. These taxes are broken up into two parts: an excise tax (a flat fee on every gallon of gasoline) and a sales tax, which varies by price. This means that gas taxes can rise sharply with gasoline prices.

People that drive green vehicles can minimize or even avoid these costs. Keep in mind that the more environmentally friendly your vehicle is, the more you will save on tax credits.

Take advantage of simple green home improvement credits

The federal government offers green tax credits equivalent to 20 to 30% of the cost of green home improvements. There are many ways to qualify for this credit. Most people talk about solar panels, wind turbines and other major changes.

However, you don’t need to renovate your home to be totally green. You can also qualify for these credits by making simple improvements to your home if you use green building materials or contractors. Money Crasher’s Brian Martucci explains that even the interest on loans for these improvements can be claimed as a deduction or credit.

“Federal, state, and local tax credits and other financial incentives partially offset the cost of a slew of green energy and home efficiency projects, helping more homeowners finance them out of their savings or afford the principal and interest payments on FHA 203k renovation loans. Here’s a look at the present lineup of federal tax credits and incentives, plus a representative slice of the hundreds of state and local credits and incentives available today.”

Make sure that you keep documentation of these credits. You do not need to attach them to your return. The IRS explains the rules here.

“Be sure you have the written certification from the manufacturer that their product qualifies for this tax credit. They usually post it on their website or include it with the product’s packaging. You can rely on it to claim the credit, but do not attach it to your return. Keep it with your tax records.”

If you live outside the United States, you may also be able to reclaim VAT for green purchases.

Take advantage of Energy Star products

Products that receive Energy Star certification consume at least 10% less energy than their alternatives. If you purchase any of these products, you may qualify for a tax credit of up to 30% cost of purchase. This credit is worth up to $1500, which is worth more than many VAT reclaim offers.

Need a new car? Look for green vehicles

The federal government also provides incentives for consumers to purchase screen vehicles. The green vehicle tax credit is worth up to $7500.

If you are interested in buying a new vehicle, you could cut your costs sharply. You may pay even less than you paid for a gas guzzler after the credit is factored in. Of course, you will save even more money on gas and fuel taxes over time as well.

Take Advantage of Great Green Living Tax Savings

There are plenty of ways that you can save money by going green. You can even make it easier on Tax Day. Take the time to understand the impact of different taxes and ways that they can be cut by following a more environmentally friendly approach.

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