More than 35 CEOs and civil society leaders of the Business & Sustainable Development Commission (the Commission) have revealed that sustainable business models could open economic opportunities worth at least US$12 trillion and up to 380 million jobs a year by 2030.
Putting the Sustainable Development Goals, or Global Goals, at the heart of the world’s economic strategy could unleash a step-change in growth and productivity, with an investment boom in sustainable infrastructure as a critical driver. However, this will not happen without radical change in the business and investment community. Real leadership is needed for the private sector to become a trusted partner in working with government and civil society to fix the economy.
In its flagship report Better Business, Better World, the Commission recognises that while the last few decades have lifted hundreds of millions out of poverty, they have also led to unequal growth, increasing job insecurity, ever more debt and ever greater environmental risks. This mix has fuelled an anti-globalisation reaction in many countries, with business and financial interests seen as central to the problem, and is undermining the long-term economic growth that the world needs. The Commission has spent the last year exploring a central question, “What will it take for business to be central to building a sustainable market economy—one that can help to deliver the Global Goals?” Better Business, Better World—the release of which is timed with the World Economist Forum in Davos and the U.S. presidential inauguration—shows how.
We have to switch tracks to a business model that works for a new kind of inclusive growth
“This report is a call to action to business leaders. We are on the edge and business as usual will drive more political opposition and land us with an economy that simply doesn’t work for enough people. We have to switch tracks to a business model that works for a new kind of inclusive growth,” said Mark Malloch-Brown, chair of the Business & Sustainable Development Commission. “Better Business, Better World shows there is a compelling incentive for why the latter isn’t just good for the environment and society; it makes good business sense.”
At the heart of the Commission’s argument are the Sustainable Development Goals (or Global Goals)—17 objectives to eliminate poverty, improve education and health outcomes, create better jobs and tackle our key environmental challenges by 2030. The Commission believes the Global Goals provide the private sector with a new growth strategy that opens valuable market opportunities while creating a world that is both sustainable and inclusive. And the potential rewards for doing so are significant.
The report reveals 60 sustainable and inclusive market “hotspots” in just four key economic areas could create at least US$12 trillion, worth over 10% of today’s GDP. The breakdown of the four areas and their potential values are: Energy US$4.3 trillion; Cities: US$3.7 trillion; Food & Agriculture US$2.3 trillion; Health & Well-being US$1.8 trillion.
“Global Goals hot spots” identified in the report have the potential to grow 2-3 times faster than average GDP over the next 10-15 years. Beyond the US$12 trillion directly estimated, conservative analysis shows potential for an additional US$8 trillion of value creation across the wider economy if companies embed the Global Goals in their strategies. The report also shows that factoring in the cost of externalities (negative impacts from business activities such as carbon emissions or pollution) increases the overall value of opportunities by almost 40%.
“At a time when our economic model is pushing the limits of our planetary boundaries and condemning many to a future without hope, the Sustainable Development Goals offer us a way out,” said Paul Polman, CEO of Unilever, and a commissioner. “Many are now realizing the enormous opportunities that exist for enlightened businesses willing to stand up and address these urgent challenges. But every day that passes is another lost opportunity for action. We must react quickly, decisively and collectively to ensure a fairer and more prosperous world for all.”
While the opportunities are compelling, the Business Commission makes it clear that two critical conditions must be met to build these new markets. First, innovative financing from both private and public sources will be needed to unlock the US$2.4 trillion required annually to achieve the Global Goals.
“As stewards of long-term capital, the investment industry and its clients can support the achievement of the SDGs by creating simple, standardized sustainability metrics integral to the investment process,” said Hendrik du Toit, CEO, Investec Asset Management, and member of the Commission. “We also need new streamlined partnerships with governments and communities that can reduce risks for everyone and bring more private investment at lower cost into sustainable infrastructure development.”
At the same time, the Commission believes a “new social contract” between business, government and society is essential to defining the role of business in a new, fairer economy. The recently released 2017 Edelman Trust Barometer reinforces this idea. It shows that while CEO credibility is sharply down, 75% of general population respondents agree that “a company can take specific actions that both increase profits and improve the economic and social conditions in the community where it operates.” And they can do so in ways that align with recommendations and actions outlined in Better Business, Better World: rebuilding trust by creating decent jobs, rewarding workers fairly, investing in the local community and paying a fair share of taxes.
“The promise of the Sustainable Development Goals and the Paris Climate Agreement is a zero-carbon, zero-poverty world,” said Sharan Burrow, General Secretary, International Trade Union Confederation, and commissioner. “To achieve these Global Goals, we need to rebuild trust. A new social contract for business where people, their environment and economic development are rebalanced can ensure that everybody’s sons and daughters are respected with freedom of association, minimum living wages, collective bargaining and safe work assured. Only a new business model based on old principles of human rights and social justice will support a sustainable future.”
Throughout 2017, the Commission will focus on working with companies to strengthen corporate alignment with the Global Goals, including: mentoring the next generation of sustainable development leaders; creating sectorial roadmaps and league tables that rank corporate performance against the Global Goals; and supporting measures to unlock blended finance for sustainable infrastructure investment. “We need to show these ideas work not just in a report but on the business frontline,” said Dr. Amy Jadesimi, CEO of LADOL, a Nigerian logistics and infrastructure development company, and a member of the Commission.
“The Global Goals provide a sustainable, profitable growth model for business, and have the potential to trigger a new competitive ‘race to the top,’” said Jeremy Oppenheim, Programme Director of the Commission. “The faster CEOs and boards make the Global Goals their business goals, the better off the world and their companies will be.”
Want to Connect With Nature? Start by Disconnecting From Busyness
Have you ever found yourself staring at one of your (many) devices and feeling slightly disgusted with how much time you waste on technology? If so, you aren’t alone. We all have moments like these and it’s important that we use them as motivation to change – especially if we want to be more connected with nature.
How Busyness Impacts Your Connection With Nature
Whether you realize it or not, you live an ultra connected life. Between smart phones, tablets, computers, and wearable devices, you’re never very far from some sort of technology that can connect you to the internet or put you in touch with other people. That’s just the world we live in.
While it could be argued that this sort of omnipresent connectivity is a positive thing, it’s also pretty clear that being permanently tethered to technology impacts our ability to strip away distractions and connect with nature.
When you’re always within arm’s reach of a device, you feel a sense of busyness. Whether it’s browsing your social media feed, uploading a picture, reading the news, or responding to an email, there’s always something to do. As someone who wants to spend more time in nature, this is problematic.
4 Practical Ways to Disconnect
If you want to truly connect with nature and live a greener lifestyle, you have to be proactive about finding ways to disconnect. Here are a few practical suggestions:
1. Switch to a New Phone Plan
It’s not always practical to totally unplug from the world. Family and work responsibilities mean you can’t go off the grid and continue to fulfill your responsibilities. Having said that, there are some ways to scale back.
One suggestion is to switch to a prepaid phone plan. When you have a prepaid phone plan, you’re far less likely to spend hours and hours of your time making phone calls, sending texts, and surfing the web. It forces you to be more conscious of what you’re doing.
2. Get Rid of Social Media
Social media is one of the biggest time wasters for most people. Whether you realize it or not, it’s also a huge stressor. You’re constantly being exposed to the best snapshots of everyone else’s lives, which makes you feel like you’re missing out on something (even when you aren’t).
If you want to feel a sense of relief and free yourself up to spend more time in nature, get rid of social media. Don’t just delete the apps off your phone – actually disable your accounts. It’s a bold, yet necessary step.
3. Create Quiet Hours
If you aren’t able to get rid of social media and disable various online accounts, the next best thing you can do is establish quiet hours each day where you totally detach from technology. You should do this for a minimum of three hours per day for best results.
4. Build Community
Do you know why we’re drawn to social media and our devices? Whether consciously or subconsciously, it’s because we all want to be connected to other people. But do you know what’s better than connecting with people online? Connecting with them in person.
As you build real life, person-to-person relationships, you’ll feel less of a need to constantly have your eyes glued to a screen. Connect with other people who have an appreciation for nature and bond over your mutual interests.
Untether Your Life
If you find yourself constantly connected to a device, then this is probably a clear indicator that you aren’t living your best life. You certainly aren’t enjoying any sort of meaningful connection with nature. Now’s as good a time as any to untether your life and explore what a world free from cords, screens, and batteries is really like.
6 Tips for an Eco-Friendly Move
Moving can be a stressful and challenging time. No matter how many times you’ve done it in the past, the process of packing up, transporting, and unpacking isn’t very fun. It’s also not very eco-friendly. As you prepare for your next move, there are things you can do to ensure you leave less of a footprint behind.
6 Tips for a Greener Move
Because of the stress and pressure felt when moving, it’s pretty common for people to rush through the process and focus on getting it done. In fact, a lot of people take an “at all costs” approach; they’ll do whatever it takes to make the process as cheap and fast as possible. Don’t be one of those people. It doesn’t take much effort to turn a standard move into an eco-friendly move.
1. Maximize Each Trip
When moving across town, it’s imperative that you make as few trips as possible. Each trip requires more gas, more emissions, and more waste, and more time.
If you’re taking your personal vehicle, consider pulling a trailer behind it. You’d be surprised how much stuff you can fit into a small trailer. Not only will it make your move greener, but it’ll also save you a lot of time.
2. Donate Things You Don’t Want to Keep
The longer you live somewhere, the more junk you accumulate. This isn’t always obvious until you start packing for a big move. Instead of bringing all of these things with you to your next home, get rid of the stuff you don’t need! If the items are useful, donate them. If the items don’t have much value, toss them.
3. Reuse Moving Boxes
Not only are moving boxes expensive, but they’re also wasteful. If you need a bunch of cardboard boxes, consider looking around on Craigslist, asking friends, or checking the dumpsters behind stores. You can usually find a bunch of recycled boxes of all different shapes and sizes. Here are 12 places you can get them for free.
4. Get Creative With Packing
Who says you need moving boxes? You may find that it’s possible to do most of your move without all that cardboard. Things like storage containers, trashcans, filing cabinets, buckets, and dressers can all store items. Blankets and sheets can be used in lieu of bubble wrap to prevent your items from getting damaged.
5. Use Green Cleaning Supplies
Once you arrive at your new place, resist the urge to pull out a bunch of harsh chemicals to clean the place. You can do yourself (and the planet) a favor by using green cleaning supplies instead. Ingredients like vinegar, baking soda, and ammonia are great to start with.
6. Forward Your Mail ASAP
Don’t delay in forwarding your mail from your previous address to your new one. Not only is it wasteful for the Postal Service to route your mail to a place where you don’t live, but the next owner is probably just going to toss your letters in the trash.
Moving Doesn’t Have to be Wasteful
Most people only move once every few years. Some people will go a decade or more without a move. As a result, the process of moving often feels strange and new. The less experience you have with it, the less likely it is that you’ll be as efficient as you should. But instead of just diving into the process blind, take some time to learn about what an eco-friendly move looks like. That way, you can leave behind the smallest footprint possible.
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