Book Review: Ubernomics

Step inside the next generation of economics, business strategy and investing.

In this radical business book, Barbara Gray makes it clear that all is not as it seems. Just when we think we know the rules of the road, we find we have hit the age of economic abundance—and surprises await.

Gray navigates us through this journey with great insight and acuity, sharing stories and case studies about a new breed of “rebel with a cause” companies such as Starbucks, LinkedIn, Airbnb, and Uber, whose founders relish disruption of the status quo. Taking us through the highlights of her research, Gray reveals her discovery of the next generation of business strategy for companies looking to create economic abundance and rise above the competition.

Barbara Gray is a former top-ranked sell-side equity analyst and the founder of Brady Capital Research Inc., a leading-edge research and strategy consulting firm. She has more than fifteen years of sell-side equity research experience in Canada and the United States covering a wide range of sectors. Barbara has a Bachelor of Commerce (Finance) from the University of British Columbia (1993) and earned her Chartered Financial Analyst (CFA) designation in 1997. She lives in Vancouver, Canada with her husband and two sons.

Reviews

“Ubernomics is über-needed by any organization that wants to be around in the next five years. Read it and you’ll be here for fifty–and more! Barbara Gray is half brilliant analyst and half seer. The result is a book that is both crystal clear and a crystal ball.”
–Joey Reiman, Chairman, BrightHouse and Managing Director, The Boston Consulting Group

“Barbara is one of the most astute and forward-looking analysts who covered lululemon. Ubernomics gave me a framework to think about the sharing economy capital structure and the value that can be gained from that.”
–Christine Day, CEO, Luvo (former CEO, lululemon)

“Barbara’s overall analysis centering on the three new values of advocacy, connection and collaboration is very powerful. And the examples, both of firms born in the new economy and others trying to adapt to it, are fascinating.”
–Jean-Claude Larreche, Professor of Marketing, INSEAD, and author of The Momentum Effect