Economy

Financial advisers bullish about economy and advice market

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Two-thirds of financial advisers saw a growth in client numbers over the last 12 months, up from two-fifths in 2012. This is according to Blue & Green Tomorrow’s fourth annual Voice of the Adviser survey, which also found 78% now see the economy getting better over the next 12 months, up from 35% in 2012, and only 7% in 2011.

Looking forward, 73% of advisers expected an increase in client numbers over the coming 12 months, compared to only 51% in 2012.

The biggest competition was those people not getting advice at nearly half. Online advice sites overtook the mainstream media and platforms remain a strong contender for investors.

Each year, Blue & Green Tomorrow surveys the universe of financial advisers to explore the state of the overall market and sustainable, responsible and ethical advice specifically.

The survey found there had been a marginal rise, from 73% to 76%, of advisers receiving requests for sustainable, responsible and ethical advice from clients.

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Meanwhile, Friends Provident, Ecclesiastical and Aberdeen emerged as the most popular fund managers for financial advisers giving advice to clients on ethical investment.

Further reading:

Sustainable investment is about optimisation, not maximisation

From ethics to sustainability: shifting the investment debate for 2014

One day soon we hope all investment will be sustainable, responsible and ethical – before it is too late

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