Kirkbi, parent company of toy firm Lego, is to invest some 3 billion Danish kroner (£341m) in an offshore European wind farm over the next four years.
The 77-turbine project will be located off the German coast, with Kirkbi ultimately owning a third of the power output created once work is completed in 2015.
Lego has delighted countless children (and many adults) over the past five decades, elevating it to one of the greatest toys of all time; the commitment shown to renewable energy proves that the company is thinking beyond play and towards building a positive future for children everywhere.
Jørgen Vig Knudstorp, Lego Group CEO, said, “One of our fundamental values is to enable future generations of children to grow up in a better world.
“We do that first and foremost through our play materials – but also by improving the safety of our employees, improving the energy efficiency of our production, and reducing the volume of waste.
“In the field of renewable energy our objective is an ambitious one – and I am very pleased at this time to be able to announce this investment.”
Clearly, Kirkbi sees the wind farm as a long-term investment and hopes that it will benefit the wider community. But the project will go more than a long way in helping the Lego Group achieve its 100% renewable target by 2020 – the wind farm is expected to produce more power on a yearly basis than the company actually requires.
“This massive investment in wind energy is not a one off event”, Knudstorp concluded.
“It is an integral part of our overall ambition of making a positive impact on the world.
“We’re on a journey, a never ending journey – but the investment in renewable energy is a huge step in the right direction.”
The push for green power needs to happen at a community level, too, so have a look at Good Energy, the UK’s only 100% renewable energy provider, to see how your home can be more sustainable.
Photo: Cale Leiphart via Flickr