Features
Ethical retailer of the week: Faith in Nature
UK-based manufacturer Faith in Nature looks at ways to create natural beauty products without affecting the environment and animals.
More than 30 years ago, Rivka Rose decided to begin creating body and household products that respected the environment and yet were high quality for the consumer at the same time.
“It was while I was growing up in New York City that I first became aware of the glory we call ‘Mother Nature’”, she explains on the brand’s website.
Starting from her own kitchen, Rose began to study herbs and nutrition. She adds, “This revelation had created in me a sense of mission: a desire to share with others the choice we’re all free to make in rejecting artificially modified and synthetically formulated products that are showered down on us by large, multi-national corporations and, instead, embrace a lifestyle that follows close to the natural rules of Mother Earth.”
The ethical basis by which Faith in Nature is funded has not changed since then, despite the fact the company has grown and become increasingly popular. Rose and her husband Aaron still lead the business, based in Radcliffe, near Manchester, and are always looking at ways to guarantee natural but excellent products.
Faith in Nature uses only natural ingredients, and avoids synthetic colouring or fragrances and genetically modified ingredients. In addition, the brand ensures that neither its final products nor the ingredients come from animals or have been tested on animals at any stage.
It also has clear ideas about what the responsibilities of a brand are.
“Firstly, the brand is how the product looks and appears”, it states on its website. Then, “The brand has to be a reflection of what the company stands for, and believes in”.
Finally, “The brand has to tell the truth. You may be able to fool some of the people some of the time, but we don’t want to fool anybody any of the time”.
In other words, have faith in nature.