E-commerce retailers have a responsibility to make everyday products safer and more sustainable. Our planet cannot sustain our current rate of consumption.
Sustainability in e-commerce will become even more important as millennials and Generation Z consumers became the most common buyers. Sustainable practices are crucial for attracting younger shoppers who want to buy from transparent and socially responsible brands. Building brand loyalty and improving the bottom line can be achieved by engaging the “conscious consumer”.
Big Commerce reports that 72% of consumers want to buy eco-friendly products. Online retailers can’t ignore this statistic when they are trying to grow their market share.
Unfortunately, having a green e-commerce brand isn’t going to do you much good if your target customers never hear about it. Therefore, it is very important to develop an SEO strategy for your green business. This involves focusing on long-tail keywords that center around sustainability.
Long-Tail Keywords Are the Backbone of a Green SEO Strategy for Ecommerce Companies
In the world of e-commerce, search engine optimization (SEO) is a critical factor in driving traffic to a website and ultimately increasing sales. While many businesses focus on using short-tail keywords to rank high in search engine results, the use of long-tail keywords has become increasingly important for e-commerce SEO. Temu, an online shopping platform, understands the significance of long-tail keywords and incorporates them into its SEO strategy to improve its search engine rankings and drive traffic to its website.
Long-tail keywords are even more important when you are running an eco-friendly e-commerce platform. They can help you zero in on your target customers that are looking for sustainable options.
In this article, we will explore what long-tail keywords are, why they are important for e-commerce SEO for green businesses, and how to effectively use them in your e-commerce strategy.
What Are Long-Tail Keywords for Green E-Commerce Businesses?
Long-tail keywords are a type of search term used by people searching for specific products, services or information on the internet. They are made up of three or more words and are typically more specific and targeted than short-tail keywords. Short-tail keywords are broader, more general search terms with a higher search volume and more competition. For instance, the short-tail keyword “shoes” is a broad term, while “women’s running shoes for flat feet” is a long-tail keyword.
A long-tail keyword for a green e-commerce company will have adjectives that show it is about a sustainable product. Examples of green long-tail keywords include:
- Eco-friendly sneakers
- Plastic-free deodorant
- Eco-friendly bath towels
- Sustainable computer case
If you are looking for eco-friendly products for your business, you will want to consider coming up with keywords like these. They can help with your eco-friendly SEO.
Why Are Long-Tail Keywords Important for Eco-Friendly E-Commerce SEO?
Long-tail keywords offer several benefits to e-commerce businesses.
- Increased Conversion Rates: One of the most significant advantages is increased conversion rates. Since long-tail keywords are more specific and targeted, users who search for them are more likely to convert into customers. These users are typically looking for something very specific, indicating that they are further along in the buying process and closer to making a purchase. This makes them more valuable to e-commerce businesses and can ultimately lead to higher conversion rates.
- Less Competition: Compared to short-tail keywords, long-tail keywords have less competition, which makes it easier for e-commerce businesses to rank higher in search engine results pages (SERPs) for these keywords. This is especially true for smaller businesses with limited marketing budgets, as they may struggle to compete with larger companies for more popular keywords.
- Better Search Engine Rankings: Using long-tail keywords can also help e-commerce businesses achieve better search engine rankings. Since long-tail keywords are more targeted and specific to a particular topic or niche, they can help businesses rank higher in SERPs for specific searches. This can lead to increased visibility and ultimately drive more traffic to the website.
- Cost-Effective: Long-tail keywords typically have a lower cost per click (CPC) compared to short-tail keywords, making them a more affordable option for businesses looking to drive traffic to their website through paid advertising campaigns. This can help businesses stretch their marketing budgets further and achieve better results.
- Reach Green Consumers. As an eco-friendly e-commerce retailer, your goal is to reach customers looking for sustainable products. You can identify people looking for long-tail keywords including terms such as “zero waste”, “green”, “plastic free” or “sustainable”.
How to Effectively Use Long-Tail Keywords for E-Commerce SEO
Conduct thorough keyword research to identify relevant long-tail keywords for your e-commerce business. Use tools like Google Keyword Planner, SEMrush, and Ahrefs to help you identify long-tail keywords that are relevant and have low competition.
- Use in Product Descriptions
Incorporate long-tail keywords into your product descriptions, titles, and tags. This will make it easier for search engines to understand what your products are and increase the chances of ranking for specific searches.
- Use in Blog Content
Create blog content that incorporates long-tail keywords. This will not only help with SEO but also provide valuable information to your customers.
- Use in Paid Advertising
Incorporate long-tail keywords into your paid advertising campaigns. This will help you reach a more targeted audience and increase the chances of conversion.
Measuring the Impact of Long Tail Keywords
Measuring the impact of long-tail keywords is crucial for understanding the effectiveness of your e-commerce SEO strategy. By tracking metrics such as organic traffic, conversion rates, and revenue generated from long-tail keywords, you can determine which keywords are driving the most value for your business. This information can then be used to refine your keyword targeting and optimize your website for even better results. Additionally, analyzing the impact of long-tail keywords over time can help you identify trends and make data-driven decisions to continuously improve your e-commerce SEO performance.
Tips for Implementing Long Tail Keywords
Implementing long-tail keywords can be a valuable strategy for improving your e-commerce SEO. Here are some tips for effectively incorporating long-tail keywords into your website:
- Use keyword research tools to identify relevant long-tail keywords with low competition that are relevant to your products or services.
- Incorporate long-tail keywords into your product descriptions to make them more specific and informative.
- Develop blog posts, articles, and other content that focuses on long-tail keywords to improve your website’s SEO.
- Include long-tail keywords in your page titles and URLs to make them more search engine-friendly.
- Track the performance of your long-tail keywords over time to identify which ones are driving the most traffic and revenue, and make adjustments as needed.
Long-Tail Keywords Are Vital for Eco-Friendly E-Commerce Companies
Long-tail keywords are an essential part of e-commerce SEO, as they can help businesses reach a more targeted audience, increase conversion rates, and improve search engine rankings. As an eco-friendly online retailer, they can help your company reach customers looking for eco-friendly products. Ecomena has some more great green SEO tips. By conducting thorough keyword research and incorporating long-tail keywords into product descriptions, blog content, and paid advertising, e-commerce businesses can effectively use long-tail keywords to drive traffic and sales to their website.
What is the difference between short-tail and long-tail keywords?
Short-tail keywords are broad search terms, while long-tail keywords are more specific and targeted.
Why are long-tail keywords important for e-commerce SEO?
Long-tail keywords are important for e-commerce SEO because they can increase conversion rates, have less competition, improve search engine rankings, and are cost-effective.
How can e-commerce businesses effectively use long-tail keywords?
E-commerce businesses can effectively use long-tail keywords by conducting thorough keyword research, incorporating them into product descriptions and blog content, and using them in paid advertising campaigns.
How do I conduct keyword research for long-tail keywords?
There are several tools available for keyword research, including Google Keyword Planner, SEMrush, and Ahrefs. These tools can help you identify relevant long-tail keywords with low competition.
Can I still use short-tail keywords for e-commerce SEO?
While long-tail keywords are important for e-commerce SEO, short-tail keywords can still be useful for driving traffic to your website. However, it is important to balance the use of short-tail and long-tail keywords to create a well-rounded SEO strategy.