Blue & Green Tomorrow deepens investment output with acquisition of Worldwise Investor



Blue & Green Tomorrow has acquired ethical investment website Worldwise Investor to strengthen its investment and finance output.

The deal, which will see Worldwise rebranded as Blue & Green Investor, will help connect investors with intermediaries, and them with sustainable investment opportunities.

Blue & Green Tomorrow will target the widest investor audience, covering all aspects of sustainability. Blue & Green Investor will be aimed at sophisticated investors and financial professionals, essentially becoming the financial pages of Blue & Green Tomorrow.

The new platform will retain Worldwise’s existing features including the fund library, and will continue to draw in expert comment from the sustainable investment industry’s leading names.

Combined traffic of Blue & Green Tomorrow and Worldwise Investor (click to enlarge)

Simon Leadbetter, founder and publisher of Blue & Green Tomorrow said, “I’m thrilled that Worldwise Investor is joining the Blue & Green family, as Blue & Green Investor. Worldwise brings a depth of financial analysis and unrivalled investment coverage.

Combined with Blue & Green Tomorrow’s rapidly growing audience, we can help investors, advisers and funds understand and navigate sustainable, responsible and ethical investment even more effectively.”

Mark Hoskin, a partner at financial advisory firm Holden & Partners, and founder of Worldwise, said, “We are delighted to be a part of the growth of Blue & Green Tomorrow.

At Holden & Partners our mission is to help all investors and advisers make sustainable investments, by demystifying this area and providing them with the right information to make informed decisions.

The merger of Worldwise Investor with Blue & Green Tomorrow and the creation of Blue & Green Investor is a significant step forward in realising our dream that one day all investors will include sustainable investments in at least a part of their portfolios, because it makes sense to them personally and financially.”

Blue & Green Tomorrow is the fastest-growing and most widely visited online sustainable investment magazine in the UK, while Worldwise Investor has become one of the most comprehensive resources for sophisticated investors and financial professionals about sustainability.

Both websites will now go through a period of integration, so we apologise for any user experience issues. However, we will bring more to the table than take anything away. Watch this space.

Further reading:

The Guide to Sustainable Investment 2013

The Guide to Ethical Financial Advice 2013

The Guide to Ethical Funds 2013


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