The demand for eco-friendly businesses is surging in 2019. Franchise Help has talked extensively about the demand for environmentally friendly companies in a recent post. They pointed out that 71% of consumers consider environmental factors when deciding whether or not to purchase a product or service.
However, many companies struggle to position themselves well for eco-conscious consumers. You need to work closely with eco-influencers if you want to get their business.
Branding Yourself as an Eco-Influencer
Sometimes, all it takes to get action started is an inspirational word from a trusted figure. It’s clear that social media and blogging have become far more popular in recent years. While there’s undoubtedly a lot of noise and hate speech, there’s still a lot of great, valuable content that’s coming from a good place. For helpful environmental practices and eco-friendly tips, there are many knowledgeable and smart voices on social media that are shouting over the crowd.
The Institute of Ecolonomics has talked about the benefits of green blogging. There are a lot of factors to keep in mind.
While there are guides for becoming a social media influencer, it’s important to keep in mind that if you’re thinking of taking a similar path, you’ll need a lot of time, patience, and motivation to get going. We’ll discuss a few ways you can achieve your dream of being an eco-influencer to help make this planet better for all of us. Whether it’s advice for giving up plastic, environmentally friendly ways to travel, or tips for reducing your food intake, find a medium to suit you.
As we’ve written in the past, blogging is a great way to reach thousands of people and get your word out there. If you’re something of a wordsmith and know how to whip up an article that will engage and entertain readers from all over the world, blogging will definitely be your cup of tea. Blogging can really work around your schedule, as you might have a bit of time to write a blog post between dropping the kids off at school and finishing your daily chores. If you have a full-time job, then a bit of blogging when you get home or on the weekend can also work well (if you have the energy).
Inspiration: Sustainable Daisy
Using social media perhaps doesn’t take up as much time as blogging, as most of the time you can simply upload a picture or video with an eco-friendly theme, but it’s still a lot of hard work. Most eco-influencers will choose Instagram, as it’s a great way to reach new followers with hashtags. Those who do follow you can post supportive comments and quickly and easily share your posts with friends. However, you’ve got to be quite consistent with your uploads – often one or two a day – to remain relevant in the public eye. There are many great eco-influencers already on Instagram, but there’s always room for more. Ensure your photographs and videos are of high quality, and that your captions detail useful eco-friendly tips and info.
Inspiration: Sustainably Chic
Podcasting is big news these days! Whether it’s for a commute or while doing the ironing, people love podcasts as a way to gain new knowledge or simply to unwind. Podcasting will require a good microphone, audio editing software, a laptop, and of course an appealing “radio” voice and presenting style. Check here for everything that’s needed for a podcast. The great thing about podcasting is that you can be way more informal than on social media or blogging. You can chat with someone or discuss a topic on your own, and you can show a bit more of your personality than with other forms of eco-influencing.
Yes, You Can Become a Leading Eco-Influencer
You can make a huge difference as an eco-influencer in 2019. There are a lot of ways that you can build your brand. You just need to follow the right steps.
Inspiration: The Minimalists