Saturday 22nd October 2016                 Change text size:

Good Money Week: SPP Sweden’s utopian and dystopian view of 2045. Watch this!


SPP Sverige is a Swedish insurance company. It was formed in early 2015 through a merger of the two companies SPP Life Insurance and SPP Liv Fondförsäkring. They’ve just produced this incredible ‘Earth2045’ video to promote sustainable saving. Perfect for Good Money Week.

Accompanied by a beautiful and haunting rendition of Louis Armstrong’s, “It’s a Wonderful World,” you can swipe left for dystopia and right for utopia:

The advert was developed by M&C Saatchi Stockholm . Thanks to Steve Burt of EQi for the link.


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