While I was living in Northern California, I was very impressed by the amount of business owners that were focused on going green. I even found a web development company that went out of its way to limit its carbon footprint.
Many businesses are surprised to learn how many things they can do to go green. One option is to use environmentally friendly retail displays.
Why Are More Businesses Investing in Environmentally Friendly Displays?
Whether you are setting up for a convention or show where you will be selling, or you are setting up your own brick and mortar store, you want to make sure that you have quality retail displays
that are able to get the attention of the customers and that can showcase the products you are selling.
However, that does not mean that you have to use wasteful displays that are unsafe for the environment. In fact, you will find that some of the top display and fitting manufacturers today are considering the new green thinking when it comes to manufacturing their displays for stores like yours. Let’s look at some of the benefits that you could get from using these types of displays.
Shows Your Customers You Care
One of the first benefits is the fact that you are going to be showing your customers that you actually care about the environment. Many people today are going green in their own lives, and they are going to feel better about supporting a company that utilizes environmentally sound practices.
How important is it to show that you are committed to green living? That depends on your area and the demographic that you serve. However, most customers are concerned about green living. According to Environmental Leader, a newspaper that focuses on environmental topics, 53% of customers prefer to purchase from a company with a reputation for green solutions.
That figure is even higher with companies that focus on serving millennials. A poll from Nielson found that most millennials rate sustainability as one of their top priorities when making a purchase. That figure is even higher among Generation Z buyers, the demographic that is coming of age and entering the workforce.
“The rise in the percentage of respondents aged 15 – 20, also known as Generation Z, who are willing to pay more for products and services that come from companies who are committed to positive social and environmental impact was also strong—up from 55% in 2014 to 72% in 2015,” Nielson reports.
This has the potential to help to bring in more customers that might not have considered your company before. You will also find that it has the potential to be a marketing point that you can add to your website.
Promoting the environment is not just important for our long-term survival. It is also important for the sustainability of your business too. Air pollution and climate change are taking their toll on the environment, which can affect the health of your customers and stability of the local economies. John Friedman, a sustainability expert with WGL, has discussed the importance of businesses embracing sustainability for their own good.
Naturally, the most important reason for choosing these types of retail displays is the fact that they are going to be truly better for the environment. They will improve sustainability, and in some cases, using recycled materials could even help you reduce your own costs. While it might not seem like a big deal, even just a few companies using environmentally friendly displays can help to make a difference.
Go Green In Other Areas
While the retail displays are a good option for those who want to go green, they are certainly not the only way that you can show your environmental friendliness. Look for some other ways that you might be able to help the environment, such as improving the recycling efforts at the business and using energy saving lightbulbs.
If you are looking for quality, environmentally friendly retail displays, be sure to check out the offerings from shop fitting suppliers like ADP Store. They will have a wealth of options that could work out well for your store or boutique.
Environmental Displays Are Important for Sustainable Business Practices
There are a number of ways that businesses can embrace sustainable practices. Investing in environmentally friendly displays is one of the best. You may be surprised by the benefits and how they contribute to your bottom line.