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Ethical IFA of the week: Equity Invest



There are plenty of independent financial advisers (IFAs) across the country who give advice on ethical and environmental investments. Our job is to tell you about them.

Equity Invest is an independent financial advisory firm based in Wimbledon Village in London.

Speaking to Blue & Green Tomorrow in January 2012, founder and director Richard Hunter said, “I set up Equity Invest to look after anybody who has got a set of criteria by which they choose to live, and they’ve also got a lump of money that they want to do something with.

Our job is to integrate those two issues.”

Citing Olympic gold medal-winning triple jumper Jonathan Edwards among its clients, Equity Invest’s experienced team specialises in wealth management and ethical investment.

I’m definitely not someone who tells anybody they should have ethics. And I’m not even here to disagree or agree with someone’s ethics”, Hunter added.

Because my parents brought me up in the Salvation Army, I grew up understanding that there are a vast amount of people who choose a set of criteria by which to live.

I’m here to try and facilitate those within their investment planning, whatever those ethics are. As far as I’m concerned, tolerance is the key. That’s the mind-set of the business.”

To get in touch with Equity Invest about ethical investment, visit or email:

Further reading:

The Guide to Ethical Financial Advice 2013

The Guide to Ethical Funds 2013

The Guide to Sustainable Investment 2013