Eco-logistics is a fascinating field. It pertains to all of the functions that an environmentally friendly company needs to meet to operate seamlessly. It involves everything from supply-chain management to customer support.
Green businesses need to take it seriously. There are a lot of factors that can influence their productivity and profitability.
Fortunately, technology is playing an important role. This may seem counter-intuitive, because technology is often seen as the enemy of the green movement. However, properly used technology can be a huge asset in fighting our carbon footprint.
Using Technology for Improved Logistics Among Green Companies
The eco-logistics industry relies on many intricate parts working together efficiently and effectively. This includes the flow of goods, storage, delivery services, and effective communication with consumers. This can be a complex process to manage, but the advancements of technology in recent years has meant that the logistic industry can now function better than ever before. Here, we take a look at the main advancements that have shaped the future of the industry.
The Rise of Social Media
It’s fair to say that social media has taken over the globe, with recent research stating the average internet user now spends 2 hours and 22 minutes per day on social and messaging sites. People can now connect anytime and anywhere, which has had a huge influence on the logistics industry. Companies can now communicate with customers almost instantly, to provide essential information, issue company updates or answer queries. This has massively streamlined companies service offering.
Green companies recognize that social media is vital for many reasons. Green consumers use it to find new eco-friendly brands and engage with them regularly.
The Evolution of GPS
The Global Positioning System (or GPS as most of us know it) has hugely improved the logistics industry. When once we relied on physical maps to navigate ourselves from A to B, most of us can now access GPS either through our car’s built-in satnav or via our smartphone. The instant availability of directions to drop off and pick up points has made the flow of goods quicker, easier and more efficient. This has led to the rise in companies offering super-fast delivery services, such as ‘Next Day Delivery’, when once customers would expect to wait days or weeks for a parcel.
This is an overlooked benefit for green businesses. They should realize that wasted mileage is terrible for the environment, so having a GPS that helps them transport more efficiently is essential to lowering their carbon footprint.
The Development of Tracking Systems
Advancements in software have led to powerful shipping and tracking systems that customers can access 24 hours a day. This means that we can now ‘track’ an item throughout its journey, from the minute it leaves the warehouse until it reaches our front door. Not only has this made customers much happier with the service they are receiving, it has also hugely benefitted companies. It saves a huge amount of time and money that they would have once spent communicating with customers about their goods.
Tracking is something that green companies need to do as well. It helps them carve an edge against companies with a larger carbon footprint.
The Integration of Autonomous Technology
Did you think self-flying objects were a thing of fiction? Think again. Amazon have announced their vision for the future of deliveries, called ‘Amazon Prime Air’. This would see packages being delivered via drones in 30 minutes or less. Although this is yet to be implemented, it has the opportunity to completely change the way the logistics industry operates. Not only would this make deliveries faster than ever, it would also “increase the overall safety and efficiency of the transportation system”. This improved efficiency is great for lowering waste and carbon emissions.
The advancement of technology including GPS, social media, autonomous tech and online tracking systems has certainly benefited the logistics industry. The flow of goods, delivery services and customer liaison are now quicker, easier and more efficient than ever before.
You need to choose autonomous technology that is green. They can help improve efficiency and lower your carbon footprint.
Technology is a Vital Asset to Smart Green Companies
Running a green company isn’t easy. You are going to need to make sure that you use the right technology to compete against firms that have a lower interest in preserving the environment.
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