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Our final personal request



We have come a very long way in four years. Since we first published on November 5th 2010 our fragile blue-green planet has travelled 47 billion miles. In that time and over that distance we have published 9,000 articles and been read over 1.5 million times.

You can read our most popular articles here.

Launching Blue & Green Tomorrow I simply wanted to demystify sustainable investment, promote renewable energy and encourage responsible travel. It has cost my family everything but I’m not looking for sympathy. If you take big risks, you expect big victories or big defeats. Every experience, good, bad or bloody awful, is a valuable lesson.

We were so very close to that elusive victory – a viable enterprise in sustainability. But a couple of broken promises – one personal and one corporate – and we were broken.

We launched the crowdfunder in September to keep us afloat while we found a saviour and we think we’ve found one. An organisation that shares our mission and values.

Raising 50% of our original target of £90,000 makes that salvation a real possibility and you could help us today if you value what we do – championing the genuinely sustainable, shining a light on the irresponsible, and acting as a thorn in the side of unethical.

Please pledge today and there really will be a tomorrow for Blue & Green Tomorrow.

Simon Leadbetter is the founder and publisher of Blue & Green Tomorrow. He has held senior roles at Northcliffe, The Daily Telegraph, Santander, Barclaycard, AXA, Prudential and Fidelity. In 2004, he founded a marketing agency that worked amongst others with The Guardian, Vodafone, E.On and Liverpool Victoria. He sold this agency in 2006 and as Chief Marketing Officer for two VC-backed start-ups launched the online platform Cleantech Intelligence (which underpinned the The Guardian’s Cleantech 100) and StrategyEye Cleantech. Most recently, he was Marketing Director of Emap, the UK’s largest B2B publisher, and the founder of Blue & Green Communications Limited.


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