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Ethical investment & sustainable living · since 2010 Thursday 12 November 2026
Ethical Investment and Sustainable Living The Brief

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Save B&GT: 15 days to go – pledge £52 today

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£90,000 sounds like a lot of money. It is a lot of money. But it’s not a lot of money compared to Royal Dutch Shell’s annual profit. £16.4 billion in 2013. That kind of money could underwrite Blue & Green Tomorrow for a year in six minutes. Instead, we’re asking just 3% of our readership to pledge £52 to fund our crowdfunder.

The great Roman orator and statesman Cicero said, “Nervos belli, pecuniam”, which translates as endless money forms the sinews of war.

And we are at war. We are at war against reckless, predatory and crony capitalism and all other unsustainable, irresponsible and unethical activity. Our opponents have the equivalent of ‘endless money’ and are fighting tooth and nail to protect the unsustainable status quo.

Every day we expose the unsustainable and promote the sustainable. And we need your help to keep doing this. Today.

£90,000 helps us get through the next six months while we make our business model sustainable. We have all the ideas and relationships in place to seize victory from the jaws of defeat.

We just need the time that the crowdfunder will afford us to make it happen.

Pledge today at www.crowdfunder.co.uk/blueandgreentomorrow.

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