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Alquity launches “Ubuntu People” Campaign



Alquity, the responsible investment management firm, has launched the “Ubuntu People Campaign” in partnership with World Merit, the international youth development platform. The Ubuntu People Campaign is an online campaign calling on young people to start a global conversation about responsible capitalism and the role of business in society.

Alquity is looking for passionate and dynamic individuals to apply online to become an Alquity Ambassador. Applicants should share their thoughts on responsible capitalism, through any digital medium they want. One lucky winner will spend two weeks in Ghana, on an all-expenses paid trip to visit Alquity’s charity partners and share their experiences to raise awareness of the benefits of responsible investing via Alquity’s Transforming Lives Programme.

As part of the campaign, Alquity’s partner World Merit will offer the top six entries a place at the Merit360 programme in the US, where inspirational representatives from almost every country in the world will address the UN on meeting sustainable development goals.

The winners will be selected by an esteemed judging panel which includes Virgin’s founder Richard Branson as well as Dragons Den star Nick Jenkins and Crowdcube’s CEO Luke Lang.

Paul Robinson, CEO and Founder of Alquity, said: “Capitalism can be a force for good and we want to call on young people to help us spread this message. This campaign is about changing how businesses interact with society and to push for ways to improve the relationship. The literal translation of Ubuntu, a Nguni Bantu word from South Africa is ‘I am, because we are’. It means we are all connected and this echoes our own business model at Alquity.

Businesses that are connected to their community and that act responsibly will always do better and flourish as part of their local communities.  This is why companies with good ESG ratings outperform their less responsible rivals; this is the founding principle of Alquity’s investments strategy and the key to our ability to deliver top quartile returns.”

Click here to apply for Alquity Ambassador, and find out about the Ubuntu People Movement.