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Ethical investment & sustainable living · since 2010 Thursday 12 November 2026
Ethical Investment and Sustainable Living The Brief

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Economy
Desk position: Economy, money end

Good Money Week: SPP Sweden’s utopian and dystopian view of 2045. Watch this!

The Economy desk

SPP Sverige is a Swedish insurance company. It was formed in early 2015 through a merger of the two companies SPP Life Insurance and SPP Liv Fondförsäkring. They’ve just produced this incredible ‘Earth2045’ video to promote sustainable saving. Perfect for Good Money Week.

Accompanied by a beautiful and haunting rendition of Louis Armstrong’s, “It’s a Wonderful World,” you can swipe left for dystopia and right for utopia: earth2045.com

The advert was developed by M&C Saatchi Stockholm . Thanks to Steve Burt of EQi for the link.

 

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