Sustainability was found to be a key driver for seafood purchasers, a new global independent research has found. Overall across 21 countries, sustainability is rated as more important than brand and price, with nearly three-quarters (72%) of seafood consumers agreeing shoppers should only consume seafood from sustainable sources in order to protect the oceans.
This is in contrast to purchasing motivations among shoppers of other fast-moving consumer goods (FMCGs), where price and brand typically outrank sustainability in driving purchase decisions.
The consumer perceptions survey is the largest ever global analysis of attitudes to seafood consumption and was carried by independent research and insights company GlobeScan, on behalf of the Marine Stewardship Council (MSC). Over 16,000 seafood consumers in 21 countries took part in the research, which ensured a statistically representative sample in each country.
Sustainability influences actions of consumers of all ages with over four in five (85%) households purchasing seafood regularly, concern about ocean sustainability is influencing shoppers’ actions. 68% said people should be prepared to switch to more sustainable seafood.
Older consumers demonstrate a greater concern for sustainability. 75% of seafood consumers aged 55 and over agreed with the need to eat seafood only from sustainable sources, compared with 67% of 18 to 34 year olds.
These insights demonstrate that seafood consumers are attuned to the need for sustainability and that they are prepared to change shopping habits to protect the oceans.
Citizens feel empowered to vote for sustainability with their wallets.” says MSC CEO, Rupert Howes.
Independent labelling increases brand trust. More than two-thirds (68%) of those surveyed said there is a need for brands and supermarkets to independently verify their claims about sustainability, with 62% agreeing that by buying ecolabelled seafood they are helping to ensure plenty more fish for future generations. The same number (62%) agreed that ecolabels on seafood products raise their trust and confidence in the brand.
Whilst 10% of the world’s wild caught seafood comes from MSC-certified fisheries, 37% of all consumers said that they have seen the MSC ecolabel. Awareness varies across the 21 markets surveyed, from 13% in Canada up to 71% in Switzerland. Respondents aged 18 to 34 are more likely to recall seeing the MSC label (41%) compared to older respondents (30% of those 55+). Of those who have seen the blue MSC label more than six in ten (64%) are likely to recommend it to people they know.
More than half (54%) of seafood consumers said they are prepared to pay more for a certified sustainable seafood product. Those who have seen the MSC label place the value of the MSC label at an average premium of 11% globally.
When asked which institutions they believed were contributing the most to protecting the oceans, respondents ranked NGOs (41%) and scientific organisations (36%) highest, with governments and business ranked as least effective.
These results are consistent with consumers’ perception of the MSC, where 86% of consumers who have seen the label say they trust it and are positive about the organisation’s impact.
As the world’s most recognised seafood ecolabelling and certification program, consumers are positive that the MSC, and the fishers, retailers and brands committed to MSC certified seafood, are contributing to the health of the world’s oceans. More than eight in ten (81%) of those who have seen the label say that the MSC helps recognise and reward sustainable fishing. The same proportion (81%) say the MSC encourages people to shop more sustainably.
“Collaboration between scientists, NGOs, retailers and industry is delivering positive impacts on the water, but unsustainable fishing is still a significant challenge. Consumers who recognise the blue MSC label, trust it. However there’s still more we can do to deliver on demand for sustainable seafood, and empower shoppers to make positive choices. The MSC is therefore increasingly focused on working with our partners and the wider industry to raise awareness of the blue MSC label” Howes added.
Caroline Holme, Director at GlobeScan said: “This survey gives us a detailed insight into just how different the seafood category is compared to others. In a category with relatively few trusted brands, third party claims on sustainability and traceability can help consumers navigate their choices better. Ocean sustainability is proven to be a topic with real relevance in this category and consumers prioritise it more than we suspected in their seafood purchase decisions.”
These figures support findings of the 2015 Nielsen Global Corporate Sustainability Report which showed that, over the previous year, sales of consumer goods from brands with a demonstrated commitment to sustainability grew by more than 4% globally, while those without grew less than 1%.
This year’s survey uses the latest methodologies, sampling and question wording, developed by independent research and strategy consultancy, GlobeScan. It adds to the growing evidence that ocean sustainability is a topic with global relevance and ranks high in seafood purchase decisions.
The survey was carried out between January and February 2016 using large and reliable national consumer research online panels to recruit respondents, with a minimum of 600 seafood consumers surveyed per country.
Consumers in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Italy, Japan, Netherlands, Norway, Poland, Singapore, South Africa, Spain, Sweden, Switzerland, UK and USA took part. Belgium, China, Austria, Italy, Norway and South Africa were surveyed for the first time this year.
The main sample of fish and seafood consumers comprised a total of 16,876 consumers who said they or someone in their household had purchased fish or seafood in the last two months, out of a total sample size of 21,877. The figures were weighted to be nationally representative by gender, age, region and education.
4 Common Items That Can be Reused Again and Again
As a society we are getting much better at taking our obligations to the world and environment around us more seriously. This is undoubtedly a good thing! The effects of climate change are beginning to manifest across the world, and this is turning the issue from an abstract threat into a very real danger. Trying to introduce some greener, more eco-friendly practices into your life isn’t just a great way of doing something beneficial for society and the world around you. It is a wonderful way of engaging positively with the world and carries with it numerous psychological benefits.
Being a greener, more ecologically friendly person doesn’t require any dramatic life changes. Breaking or making a few small habits is all it takes to make your life a greener one. In this article we look at one of the easiest, yet most effective green practices to get into: reusing everyday items.
Jars and Containers
Glass and metal are widely recycled, and recycling is a good thing! However, consider whether any containers you buy, whether it’s a tub of ice cream or a jar of coffee, can be washed out and reused for something else. Mason jars, for example, can be used to store homemade pasta sauce and can be washed for future use. Once you start thinking about it, you will find endless opportunities to reuse your old containers.
An ice-cold soda is a wonderful treat on a hot day, but buying soda can get expensive, and the manufacturing and distribution of the drinks themselves isn’t great for the environment. However, by holding on to your old soda bottles and repurposing them as water bottles, you can save money on drinks, or use them to measure out water for your garden.
Most of the time groceries come in paper bags, which are better for the environment than the plastic alternatives, but they are less durable and thus harder to reuse. Whenever the store places your items in a plastic bag, hang onto it so you can reuse the bags again. If you want to take it one step further, consider looking into buying some personalized recycled bags. These bags are designed to last for a long time and are made of recycled materials. They look striking and unique, they’ll turn heads, and maybe even attitudes!
If you’re a keen gardener, then you will already probably know how to reseed your plants in order to ensure a fresh crop after each plant’s lifecycle. If you have space in your garden, or haven’t yet tried your hand at gardening, then consider planting a small vegetable plot. Growing your own veggies means that you’ll be helping to cut back on the emissions generated by their transport and production. The best part about growing your own food in this way is that, by harvesting properly and saving the seeds, you can be set up with fresh vegetables for life!
Reusing and recycling common household items is an easy way to make your world a little bit greener. Once you start looking for these opportunities you’ll realize that they’re everywhere!
These 5 Green Office Mistakes Are Costing You Money
The sudden interest in green business is very encouraging. According to recent reports, 42% of all companies have rated sustainability as an important element of their business. Unfortunately, the focus on sustainability will only last if companies can find ways to use it to boost their ROI.
Many businesses get so caught up in being socially conscious that they hope the financial aspect of it takes care of itself. The good news is that there are plenty of ways to go green and boost your net income at the same time.
Here are some important mistakes that you will want to avoid.
Only implementing sustainability on micro-scale
The biggest reason that brands are going green is to improve their optics with their customers. Too many businesses are making very minor changes, such as processing paperwork online and calling themselves green.
Customers have become wary of these types of companies. If you want to earn their business, you are going to need to go all the way. Bring in a green business consultant and make every feasible change to demonstrate that you are a green organization from top to bottom.
Not prioritizing investments by long-term ROI
It isn’t realistic to build an entirely green organization overnight. You will need to allocate your capital wisely.
Before investing in any green assets or services, you should always conduct a long-term cost benefit analysis. The initial investment for some green services may be over $20,000. If they don’t shave your cost by at least $3,000 a year, they probably aren’t worth the investment.
Determine which green investments will have the best pay off over the next 10 years. Make these investments before anything else. Then compare your options within each of those categories.
Implementing green changes without a plan
Effective, long-term planning is the key to business success. This principle needs to be applied to green organizations as well.
Before implementing a green strategy, you must answer the following questions:
- How will I communicate my green business philosophy to my customers?
- How will running a green business affect my revenue stream?
- How will adopting green business strategies change my monthly expenses? Will they increase or decrease them?
- How will my company finance green upgrades and other investments?
The biggest mistake that too many green businesses make is being overly optimistic with these forecasts. Take the time to collect objective data and make your decisions accordingly. This will help you run a much more profitable green business.
Not considering the benefits of green printing
Too many companies believe that going paperless is the only way to run a green organization. Unfortunately, going 100% paperless it’s not feasible for most companies.
Rather than aim for an unrealistic goal, consider the option of using a more environmentally friendly printer. It won’t be perfect, but it will be better than the alternative.
According to experts from Doranix, environmental printers have several benefits:
- They can process paper that has been completely recycled.
- They consume less energy than traditional printers.
- They use ink that is more environmentally friendly.
You want to take a look at different green printers and compare them. You’ll find that some will meet your needs as a green business.
Poorly communicating your green business strategy to customers
Brand positioning doesn’t happen on its own. If you want to run a successful green business, you must communicate your message to customers as clearly as possible. You must also avoid the appearance that you are patronizing them.
The best approach is to be clear when you were first making the change. I’ll make an announcement about your company‘s commitment to sustainability.
You also want to reinforce this message overtime by using green labels on all of your products. You don’t have to be blatant with your messaging at this stage. Simply provide a small, daily reminder on your products and invoices.
Finally, it is a good idea to participate in green business seminars and other events. If your community has a local Green Chamber of Commerce, you should consider joining as well.
Energy3 weeks ago
How Much Energy Does Bitcoin Use, Really?
Environment4 weeks ago
Biggest Tip to Eco-Friendly Car Ownership (Which May Surprise You)
Energy4 weeks ago
Top 5 Changes You can Make in Your Life to Reduce Your Carbon Footprint
Energy4 weeks ago
4 Energy Efficient Home Upgrades that You Can Install Yourself