Features

What would we do with an extra £50,000?

Published

10 years ago

July 19, 2014

Simon Leadbetter

On Thursday we wrote about what we would do with £200,000 pledged for our initial share offer. Since then we’ve had another £50,000 pledged, which is astonishing. So what would we do with that extra investment?

On Thursday we focused on developments such as improving our website and launching apps, creating a rapidly growing readership, launching a print version of our in-depth guides, recruiting more writers and the leadership who will take us to greater heights. Clearly we could do all of the above more rapidly with additional investment.

That kind of additional investment would allow us to launch our weekly webcast, so we could talk about our most popular articles, show interviews with individuals at the cutting edge of sustainability and reach a much wider online audience.

We would also be able to commission a series of investigative reports to expose some of the deeper and darker unsustainable activities in investment, energy, trade and travel.

As we said on Thursday, we are all grateful and humbled by the interest and support for B&GT. If you haven’t already the question about investment is part of our annual reader survey. You can take part here.

Simon Leadbetter is the founder and publisher of Blue & Green Tomorrow. He has held senior roles at Northcliffe, The Daily Telegraph, Santander, Barclaycard, AXA, Prudential and Fidelity. In 2004, he founded a marketing agency that worked amongst others with The Guardian, Vodafone, E.On and Liverpool Victoria. He sold this agency in 2006 and as Chief Marketing Officer for two VC-backed start-ups launched the online platform Cleantech Intelligence (which underpinned the The Guardian’s Cleantech 100) and StrategyEye Cleantech. Most recently, he was Marketing Director of Emap, the UK’s largest B2B publisher, and the founder of Blue & Green Communications Limited.