Today marks the rolling out of the 2016 plans from charity campaign #GivingTuesday with a call for everyone in the UK to ‘Do Good Stuff’.
#GivingTuesday, led in the UK by the Charities Aid Foundation (CAF), will take place on Tuesday 29th November this year, following the huge retail sales on Black Friday and Cyber Monday. The campaign offers an alternative to the shopping frenzy and encourages people to give back to people and causes they care about.
Last year #GivingTuesday broke a Guinness World Record for the most online donations in 24 hours, as people gave away £35million to good causes globally.
Online donations raised £6,000 a minute for UK charities with more than 1,400 charities and businesses connecting with the movement which reached hundreds of thousands of people.
Today the campaign reveals its new logo and launches a new call to action: Do Good Stuff.
The website now features inspiring profiles from people who have done brilliant things for charity, short films from famous vloggers on how to get involved, and dedicated sections for businesses and charities to explain how the campaign can work for them.
Hannah Terrey, Head of Policy and Campaigns at CAF, said:
“The Charities Aid Foundation is really excited to be leading #GivingTuesday for a third year running.
#GivingTuesday is a huge celebration of doing good and a chance to shine a light on the fantastic work that charities do across the UK and around the world. It’s the collective action of thousands of people and organisations that makes this day so powerful.
“#GivingTuesday is a brilliant opportunity for charities – small and large – to make some noise and reach new audiences. It’s the perfect time to be creative, share ideas with others and try something different. We hope that on #GivingTuesday we can inspire people who wouldn’t otherwise donate or volunteer to do good stuff and be part of this growing global movement.”
In 2016 more charities and brands than ever are backing the day, including hundreds of local charities alongside household names such as Cancer Research UK, RSPCA, NSPCC and brands such as Sainsbury’s, BT, The Financial Times, Glamour and ASOS.
CAF brought #GivingTuesday to the UK two years ago. Last year it was the top trend on Twitter throughout the day, with more than 100,000 #GivingTuesday mentions – three times the number of mentions in 2014 (29,000).
Celebrities and politicians including Stephen Fry, JK Rowling, Emma Watson, Miranda Hart, Gary Lineker, Lily Allen, David Baddiel, Peter Andre, Alistair Campbell, David Miliband, Boris Johnson, Gillian Anderson and former Dr Who star David Tennant backed the day. England captain Wayne Rooney and Manchester City’s Raheem Stirling both released charity videos and Arsenal star Aaron Ramsey and tennis ace Heather Watson were among those who donated trainers to charity.
#GivingTuesday now runs in over 70 countries around the world including the US, Canada, Germany, Spain, Singapore, Australia, Tanzania, Russia and Ireland.
Charities and businesses can sign up to be part of the day at www.givingtuesday.org.uk or join in on Twitter or Facebook.