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From ink-on-paper to digital dots on a screen

Simon Leadbetter takes a trip through the archive to see which articles hit the spot from the print era of Blue & Green Tomorrow.

blankBlue & Green Tomorrow started life as a print magazine with a simple aim, to encourage more people to buy from, or invest in, those companies that balance planet, people and prosperity.  For those of you who may have missed those first issues, here is a list of the top ten most read articles.

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Published

9 years ago

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Simon Leadbetter takes a trip through the archive to see which articles hit the spot from the print era of Blue & Green Tomorrow.

Blue & Green Tomorrow started life as a print magazine with a simple aim, to encourage more people to buy from, or invest in, those companies that balance planet, people and prosperity.  For those of you who may have missed those first issues, here is a list of the top ten most read articles.

NB some articles’ format is a bit mangled as they’ve been through several publishing platforms. We’re tidying the archive up over time.

Enjoy:

  1. Sport goods and sweatshops
  2. Green Dragon: Ben Goldsmith
  3. Profitable sustainability
  4. Chemistry of the earth’s atmosphere
  5. Changing the UK energy landscape
  6. What’s the Government’s game?
  7. Alquity – an investment model with a twist
  8. Can ethical investment harm your wealth?
  9. The future of ethical investment
  10. Green Dragon: Julian Parrott
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Simon Leadbetter is the founder and publisher of Blue & Green Tomorrow. He has held senior roles at Northcliffe, The Daily Telegraph, Santander, Barclaycard, AXA, Prudential and Fidelity. In 2004, he founded a marketing agency that worked amongst others with The Guardian, Vodafone, E.On and Liverpool Victoria. He sold this agency in 2006 and as Chief Marketing Officer for two VC-backed start-ups launched the online platform Cleantech Intelligence (which underpinned the The Guardian’s Cleantech 100) and StrategyEye Cleantech. Most recently, he was Marketing Director of Emap, the UK’s largest B2B publisher, and the founder of Blue & Green Communications Limited.

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