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Everybody’s 10% is more influential than a few with 100%

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If we all chip in to help sustainable and ethical investment move from the margins into the mainstream, the market will not only grow quicker, it will also gain credibility, writes Richard Essex.

This article is an extract from Richard Essex’s 2014 book, Invest, Feel Good and Make a Difference, which is available now on Amazon.

Take any every-day product or service that we now take for granted. You can draw a line from when it was a marginal product to when it became mass market, when it was accepted as the norm.

Take car production at the turn of the century. In the early years the car was very much seen as a toy for the very wealthy. Indeed it wasn’t until the 1950’s that car use became more the norm in the developed world.

However certain changes happened along the way which allowed the change from marginal to mainstream to happen. Instrumental in this was Henry T Ford and the start of the mass production line.

The first Model T came off the production line in 1908. By 1927, 15 million had been produced. For the first time cars could be assembled relatively cheaply so that they could enter the range of the non-mega wealthy.

Imagine if this had not happened and the car had just continued to be made in specialist workshops for rich enthusiasts.

Therefore it’s when the mass market becomes interested in something that a product or service really starts becoming influential.

A more recent phenomenon in the investment side has been the rise of buy-to-let investments. 20 years ago the thought of investing in residential property and letting it out was not considered normal. This was the terrain of specialist property developers.

Nowadays provided you have a reasonable deposit and credit record, anyone can enter the market. Again certain triggers happened that allowed this change to happen. There was consumer pressure to make this type of investment more accessible and the mortgage industry made financing deals more readily available and attractive.

In other words it went from the margins to the mainstream by more people entering the market.

And so the same story can apply with responsible investing. Everybody entering and putting 10% in this space will have far more effect than continuing to rely wholly on the more extreme investor. 

That is not to say that the more specialist, extreme investor has not been vital. They have helped to put this concept on the map. It’s just that to spread the influence it has to become the norm.

And your 10% not only makes the market grow quicker, it provides the industry with more credibility. 

In other words, by more people showing they can invest and support the environment, the more this will make sense to the investment industry. 

Ideally it would be great if every single investment considered its impact on the outside world and recognised that it could influence change. I believe this can happen eventually. But in order to get there you and I need to put your toe in the water now. 

A good analogy is that of the recycling industry.

15 years ago domestic recycling was seen generally as an activity of the eco warrior. However pressure and legislation forced everybody to get involved. Initially many considered having to sort out certain rubbish and fill up a certain bin as being a right chore. 

However now most people not only have got used to it but they thoroughly embrace the idea, and even pour scorn on those that don’t. Recycling, in other words, is now seen as a totally credible industry.

Finally, simple maths applies to this theory. If everybody puts in 10% that will direct far more money to ecological and social change than is currently the position.

If you don’t believe me let’s have a look at the facts in the UK. According to the Investment Management Association, the total UK investment in retail funds in 2012 was £597 billion (retail funds being investment funds bought on the market by individual investors).

10% of that figure would therefore be £59 billion

This compares with the total £11 billion which was actually invested in green and ethical funds at that point.

Richard Essex is an independent financial adviser with Grayside Financial Services, where he is a specialist for green and SRI advice. He is also on the steering committee with the Ethical Investment Association, a member of the UK Sustainable Investment and Finance Association (UKSIF) and the author of the 2014 book, Invest, Feel Good and Make a Difference. 

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Further reading:

Sustainable investors have solid and diversified options in today’s funds market

Sustainable investment is built on trust

How sustainable investment has already changed the world

Breaking the eight myths of sustainable and responsible investment

Invest, Feel Good, And Make a Difference: an interview with the author

Richard Essex is an independent financial adviser with Grayside Financial Services, where he is a specialist for green and SRI advice. He is also on the steering committee with the Ethical Investment Association, a member of the UK Sustainable Investment and Finance Association (UKSIF) and the author of the 2014 book, Invest, Feel Good and Make a Difference.

Environment

How to Build An Eco-Friendly Home Pool

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eco-friendly pool for home owners
Licensed Image from Shutterstock - By alexandre zveiger

Swimming pools are undoubtedly one of the most luxurious features that any home can have. But environmentally-conscious homeowners who are interested in having a pool installed may feel that the potential issues surrounding wasted water, chemical use and energy utilized in heating the water makes having a home swimming pool difficult to justify.

But there is good news, because modern technologies are helping to make pools far less environmentally harmful than ever before. If you are interested in having a pool built but you want to make sure that it is as eco-friendly as possible, you can follow the advice below. From natural pools to solar panel heating systems, there are many steps that you can take.

Choose a natural pool to go chemical free

For those homeowners interested in an eco-friendly pool, the first thing to consider is a natural pool. Natural swimming pools utilise reed bed technology or moss-filtration to naturally filter out dirt from the water. These can be combined with eco-pumps to allow you to have a pool that is completely free from chemicals.

Not only are traditional pool chemicals potentially harmful to the skin, they also mean that you can contaminate the area around the pool if chemical-filled water leaks or is splashed around. This can be bad for your garden and the environment general.

It will be necessary to work with an expert pool builder to ensure that you have the expertise to get your natural pool installed properly. But the results with definitely be worth the effort and planning that you have to put in.

Avoid concrete if possible

The vast majority of home pools are built using concrete but this is far from ideal in terms of an eco-friendly pool for a large number of reasons. Concrete pools are typically built and then lined to stop keep out any bacteria. This is theoretically fine, except that concrete is porous and the lining can be liable to erode or break which can allow bacteria to enter the pool.

It is much better to use a non-porous material such as fibreglass or carbon ceramic composite for your pool. Typically, these swimming pools are supplied in a one-piece shell rather than having to be built from scratch, ensuring a bacteria-free environment. These non-porous materials make it impossible for the water to become contaminated through bacteria seeping into the pool by osmosis.

The further problem that can arise from having a concrete pool is that once this bacteria begins to get into the pool it can be more difficult for a natural filtration system to be effective. This can lead to you having to resort to using chemicals to get the pool clean.

Add solar panels

It is surprising how many will go to extreme lengths to ensure that their pool is as eco-friendly as possible in terms of building and maintaining it but then fall down on something extremely obvious. No matter what steps you take with the rest of your pool, it won’t really be worth the hassle if you are going to be conventionally heating your pool up, using serious amounts of energy to do so.

Thankfully there are plenty of steps you can take to ensure that your pool is heated to a pleasant temperature while causing minimal damage to the environment. Firstly, gathering energy using solar panels has become a very popular way to reduce consumption of electricity as well as decreasing utility bills. Many businesses offer solar panels specifically for swimming pools.

Additionally, installing an energy efficient heat pump or boiler to work in conjunction with your solar panels can be hugely beneficial.

Cover it!

Finally, it is worth remembering that there are many benefits to investing in a pool cover. When you cover your pool you increase its heat retention which stops you from having to power a pump or boiler to keep it warm. This works in conjunction with the solar panels and eco-friendly heating system that you have already had installed.

Additionally, you cover helps to keep out dirt and other detritus that can enter the pool, bringing in bacteria. Anything that you can do to keep bacteria out will be helpful in terms of keeping it clean.

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Features

4 Ways To Get a Green House in 2018

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green house and homes
Featured Image From Shutterstock - By Photographee.eu

Demand for green houses is surging. In 2020, almost 20% of all homes on the market will be green.

If you would like to buy a green home, this is a great time to look into it. Prices are still pretty low and there are a lot more financing options available than there were right after the recession.

If you’re thinking about buying a house, now could be a very good time to make the move! A number of factors in the housing market right now mean that you might be able to afford your dream home. Although in many parts of the country house prices are still rising, if you do your research and plan wisely, there are lots of good schemes to help you get your foot on the property ladder, or trade up to the house you’ve always wanted.

Interest Rates and Stamp Duty

Although the Bank of England raised interest rates by 0.25% recently, they remain very low, which is good news if you’re thinking of taking out a mortgage. However, rates may not stay low and it’s predicted that there’ll be a further rate rise during 2018, so don’t wait too long. Another factor that’s going to help first time buyers in particular is the Chancellor’s decision to abolish stamp duty for first timers purchasing properties for under £300,000.

Different options

For many people looking to buy a green home, raising a deposit of between 5% and 20% may not be a realistic option, in which case there are a growing number of schemes to help. Increasingly popular are shared ownership schemes, through which the buyer pays a percentage of the full value of the property (typically between 25% and 75%) and the local council or a housing association pays the rest, and takes part ownership. This is suitable for buyers who may struggle to meet the up-front costs of buying outright. There will often be a service charge or management fees to pay in addition to the mortgage. The Government’s Help To Buy scheme is a good place to start looking if you’re interested in this option. This scheme is now available to people looking to buy green homes too.

ISA Options

If you’re still saving for a deposit, another scheme is the Help to Buy ISA. You can get a 25% boost to your savings on amounts up to £200 per month with this scheme. It’s only open to first time buyers and you can claim a maximum of £3000.

Other costs

Green home buyers are going to run into a number of other ancillary costs, most of which are common to other homebuyers.

When calculating how much you can afford, it’s vitally important to remember that buying a house comes with a whole host of other costs. Depending on the cost of the property that you’re buying, you may have to pay stamp duty of anywhere between 1% and 5%. There’ll be estate agents fee if you’re also selling a property, although there are a wide range of online estate agents operating such as Purple Bricks or Right Move that have lower fees than traditional high street companies. Conveyancing costs to a solicitor can add another £1000-£3000 and you may need to take out life insurance and hire a moving firm.

There are other initial costs such as, fixing parts of the home that aren’t upto your taste. Getting new furniture to fill up all the new-found space in your new home. If you are moving away from the city, you need to consider the cost of transportation as well, as it can take up quite a lot over time. Take your time, do your homework and shop around and soon you could be getting the keys to your perfect home.

I hope this article was useful for you to learn more about the basics that you need to be aware of before you start the process of buying your first home. If you have any doubts with regards to this, let us know through the comments and we will be glad to help you out. If you have any suggestions regarding how we can improve the article, let us know them through the comments as well for us to improve.

Do you have any other reservations against buying your first home? Do you see your house as an asset or a liability? Do you think it is important for everyone to get themselves a new home? Let us know through the comments.

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