In collaboration with EINE, one of the world’s most renowned street artists, The Body Shop has called upon the power of their customers and have raised over £325,000 for The Body Shop Foundation.
The Body Shop Foundation is the charitable arm of The Body Shop which funds innovative social and environmental projects around the world.
Throughout the campaign, The Body Shop sold a redesigned version of one of its most iconic products, its Hemp Hand Protector, with charitable limited edition packaging. The Body Shop worked closely with Ben EINE to create the unique packaging which featured EINE’s famous typography spelling out the powerful positive message of ‘CHANGE’ across the front of the product, a message that embodies the ethos of both EINE and The Body Shop.
For every tube of limited edition Hemp Hand Protector or Almond Hand & Nail Cream sold, £1.50 was donated to The Body Shop Foundation. Customers were then asked to vote on where they believed the funds should be spent from a number of key social and environmental problems. Over 200,000 hand creams were sold around the world.
The Body Shop’s customers selected the following issues for the funds to be spent on (in order):
1. Our People & Animals
2. Our Planet
3. Our Ocean
Funds were split according to the votes cast and 17 global groups have been funded with more than £300,000 between them. The beneficiary groups work on issues from e-waste to endangered species, from turning plastics into fuel to a global mobile app for holiday makers to highlight animal suffering.
Jeremy Schwartz, CEO of The Body Shop International says: “The Body Shop continues to excite our customers with new ideas. For the launch of our Enrich Not Exploit™ Commitment in February, announcing 14 targets in our aim to be the world’s most ethical and truly sustainable business, we partnered with a world-renowned street artist to redesign the packaging on one of our best-selling products. Not only is the Hand Protector a great product, but people from all over the world have responded positively to the ethics behind the product and our leadership in this area. Following global voting by customers of The Body Shop, more than 200,000 hand creams have been sold across the world, with each customer voting on one of three issues close to the customers’ heart”.
Ben Eine says, “When The Body Shop first approached me about this project and said that together we could raise £300,000 for important causes, I didn’t hesitate to get involved. The fact that we surpassed the target and sold more hand creams with my CHANGE artwork on it and have been able to donate £28K more is truly awesome. It proves that people still care about making positive change and are taking action into their own hands.”
Lisa Jackson, CEO of The Body Shop Foundation says: “We are delighted to be part of the exciting collaboration between EINE and The Body Shop; it’s a simple but powerful message that is at the heart of our work. Every customer that has purchased this hand cream has helped us create positive, powerful global change by supporting innovative, community based groups working to make a real difference”.
Some funding highlights include:
Our People & Animals
– £158,400 was donated to groups falling under the People & Animal banner, including Education For Nature which works to protect wildlife in Vietnam through reducing wildlife crime and increasing public participation.
– £110,028 was donated to Our Planet groups including ZimConserve which works in Zimbabwe to increase food security, alleviate poverty, conserve the environment, promote agroforestry and rehabilitation of degraded land and to support forest dependent women and men to strengthen their own livelihoods.
– £60,000 was also donated to Our Oceans groups which will see funds donated to North American non-profit Clean Oceans International to establish a Plastic To Fuel laboratory that can convert plastic pollution from the ocean into diesel and gasoline.
For a full list of the groups funded, please visit: www.thebodyshopfoundation.org.
7 New Technologies That Could Radically Change Our Energy Consumption
Most of our focus on technological development to lessen our environmental impact has been focused on cleaner, more efficient methods of generating electricity. The cost of solar energy production, for example, is slated to fall more than 75 percent between 2010 and 2020.
This is a massive step forward, and it’s good that engineers and researchers are working for even more advancements in this area. But what about technologies that reduce the amount of energy we demand in the first place?
Though it doesn’t get as much attention in the press, we’re making tremendous progress in this area, too.
New Technologies to Watch
These are some of the top emerging technologies that have the power to reduce our energy demands:
- Self-driving cars. Self-driving cars are still in development, but they’re already being hailed as potential ways to eliminate a number of problems on the road, including the epidemic of distracted driving ironically driven by other new technologies. However, even autonomous vehicle proponents often miss the tremendous energy savings that self-driving cars could have on the world. With a fleet of autonomous vehicles at our beck and call, consumers will spend less time driving themselves and more time carpooling, dramatically reducing overall fuel consumption once it’s fully adopted.
- Magnetocaloric tech. The magnetocaloric effect isn’t exactly new—it was actually discovered in 1881—but it’s only recently being studied and applied to commercial appliances. Essentially, this technology relies on changing magnetic fields to produce a cooling effect, which could be used in refrigerators and air conditioners to significantly reduce the amount of electricity required.
- New types of insulation. Insulation is the best asset we have to keep our homes thermoregulated; they keep cold or warm air in (depending on the season) and keep warm or cold air out (again, depending on the season). New insulation technology has the power to improve this efficiency many times over, decreasing our need for heating and cooling entirely. For example, some new automated sealing technologies can seal gaps between 0.5 inches wide and the width of a human hair.
- Better lights. Fluorescent bulbs were a dramatic improvement over incandescent bulbs, and LEDs were a dramatic improvement over fluorescent bulbs—but the improvements may not end there. Scientists are currently researching even better types of light bulbs, and more efficient applications of LEDs while they’re at it.
- Better heat pumps. Heat pumps are built to transfer heat from one location to another, and can be used to efficiently manage temperatures—keeping homes warm while requiring less energy expenditure. For example, some heat pumps are built for residential heating and cooling, while others are being used to make more efficient appliances, like dryers.
- The internet of things. The internet of things and “smart” devices is another development that can significantly reduce our energy demands. For example, “smart” windows may be able to respond dynamically to changing light conditions to heat or cool the house more efficiently, and “smart” refrigerators may be able to respond dynamically to new conditions. There are several reasons for this improvement. First, smart devices automate things, so it’s easier to control your energy consumption. Second, they track your consumption patterns, so it’s easier to conceptualize your impact. Third, they’re often designed with efficiency in mind from the beginning, reducing energy demands, even without the high-tech interfaces.
- Machine learning. Machine learning and artificial intelligence (AI) technologies have the power to improve almost every other item on this list. By studying consumer patterns and recommending new strategies, or automatically controlling certain features, machine learning algorithms have the power to fundamentally change how we use energy in our homes and businesses.
Making the Investment
All technologies need time, money, and consumer acceptance to be developed. Fortunately, a growing number of consumers are becoming enthusiastic about finding new ways to reduce their energy consumption and overall environmental impact. As long as we keep making the investment, our tools to create cleaner energy and demand less energy in the first place should have a massive positive effect on our environment—and even our daily lives.
Responsible Energy Investments Could Solve Retirement Funding Crisis
Retiring baby-boomers are facing a retirement cliff, at the same time as mother nature unleashes her fury with devastating storms tied to the impact of global warming. There could be a unique solution to the challenges associated with climate change – investments in clean energy from retirement funds.
Financial savings play a very important role in everyone’s life and one must start planning for it as soon as possible. It’s shocking how quickly seniors can burn through their nest egg – leaving many wondering, “How long your retirement savings will last?”
Let’s take a closer look at how seniors can take baby steps on the path to retiring with dignity, while helping to clean up our environment.
Tip #1: Focus & Determination
Like in other work, it is very important to focus and be determined. If retirement is around the corner, then make sure to start putting some money away for retirement. No one can ever achieve anything without dedication and focus – whether it’s saving the planet, or saving for retirement.
Tip #2: Minimize Spending
One of the most important things that you need to do is to minimize your expenditures. Reducing consumption is good for the planet too!
Tip #3: Visualize Your Goal
You can achieve more if you have a clearly defined goal in life. This about how your money can be used to better the planet – imagine cleaner air, water and a healthier environment to leave to your grandchildren.
Investing in Clean Energy
One of the hottest and most popular industries for investment today is the energy market – the trading of energy commodities. Clean energy commodities are traded alongside dirty energy supplies. You might be surprised to learn that clean energy is becoming much more competitive.
With green biz becoming more popular, it is quickly becoming a powerful tool for diversified retirement investing.
The Future of Green Biz
As far as the future is concerned, energy businesses are going to continue getting bigger and better. There are many leading energy companies in the market that already have very high stock prices, yet people are continuing to investing in them.
Green initiatives are impacting every industry. Go Green campaigns are a PR staple of every modern brand. For the energy-sector in the US, solar energy investments are considered to be the most accessible form of clean energy investment. Though investing in any energy business comes with some risks, the demand for energy isn’t going anywhere.
In conclusion, if you want to start saving for your retirement, then clean energy stocks and commodity trading are some of the best options for wallets and the planet. Investing in clean energy products, like solar power, is a more long-term investment. It’s quite stable and comes with a significant profit margin. And it’s amazing for the planet!
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