Fast food giant McDonald’s plans to implement its recent pledge to purchase sustainable beef using region-specific standards for its suppliers.
By handing over responsibility to its 36,000 restaurants, the company said they can achieve sustainability goals relevant to their geographical location.
McDonald’s, which is the large buyer of beef in the US, vowed in January to buy only verified sustainable beef by 2016, asking its farmers to follow principles set by the Global Roundtable for Sustainable Beef. This was perhaps an attempt to its reputation as a sustainability “laggard“.
Jeffrey Hogue, McDonald’s senior director of global corporate social responsibility and sustainability, told Bloomberg that achieving its 2016 target “will depend on sustainability innovation that is unique to local restaurant markets”.
Speaking at the US Forum for Sustainable and Responsible Investment’s (US SIF) annual conference, he added, “Innovation often occurs at the market level and bubbles up to other markets, rather being corporate-driven.”
Hogue said he would like to see restaurants making their own choices in achieving varied sustainability and energy efficiency targets. For example, one restaurant may decide to install energy efficient fryers, while another may buy LED lights.
He explained, “So we’re trying to drive the relevant innovation contextualized in the market, rather than say ‘Here are the 10 solutions you guys have to put in play.”
McDonald’s January commitment to sustainable beef caused some confusion among commentators – with some pointing to a UN report that suggested 14.5% of human-caused greenhouse emissions came from livestock.
The fast food chain was also rated as a sustainability ‘laggard’, along with Apple and ExxonMobil, in a report published last year by EIRIS, a responsible investment research group.
Correction: this article was updated to make it clear that McDonald’s would be using region-specific standards when purchasing sustainable beef, and not handing control to individual restaurants.
Photo: Rupert Ganzer via Flickr
Like our Facebook Page
Eco-Friendly Decisions That Will Enhance Your Quality of Life
List of Fantastic Places for Green Consumers to Settle in South Carolina
6 Amazing Eco-Friendly Bedroom Design Ideas for Sustainable Homeowners
5 Great Ways to be a More Environmentally-Friendly Cannabis User
Amazing Approaches to Cycling for Promoting a Greener Lifestyle
Understanding The True Environmental Impact of Dentistry
Incredibly Important Benefits of Effective Ethically Made Anti-Virus Face Masks
Best Natural and Eco-Friendly Ways to Treat Dog Ailments
Green Entrepreneurs Find Creative Ways to Balance Ethical Goals with their Retirement Objectives
The Surprising Environmental Benefits of Using an Organic Mattress
From Store to Door with Minimal Impact: How Companies Are Eco-Friendly Innovators
A Guide to Investing In Renewable Energy Stocks in 2021
Creative Ideas to Practice Eco-friendlier Consumerism
Hawkers Launch a Truly Innovative Eco-Friendly Sunglass Line
Everything You Need to Know Before You Start Using Renewable Energy in 2021
The Curtis Institute of Music Makes Facilities More Energy Efficient
What Can Ecotourists Learn from Visiting Chernobyl?
5 Essentials for Promising Eco-Friendly Businesses to Thrive in a New Economy
Charity Organizations Who Are Taking Steps to Become More Environmentally Friendly
Mastering the Art of Trading Bitcoins Profitably and Sustainably
- Editors Choice12 months ago
10 Green Companies With Amazing Environmental Initiatives
- Features12 months ago
5 Sustainable Home Improvement Ideas To Improve Your Home’s Value
- Energy12 months ago
10 Amazing Energy Saving Hacks for Spring
- Invest11 months ago
4 Super Simple Solutions To Create The Perfect Eco-Friendly Home