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Philanthropy is about giving ‘a hand up, rather than a handout’



David Krantz from the Centre for Responsible Travel (CREST) speaks with Blue & Green Tomorrow about its Travellers’ Philanthropy programme – where tourism businesses and travellers are going to extraordinary lengths.

This article originally appeared in Blue & Green Tomorrow’s Guide to Sustainable Philanthropy 2014.  

How would you define philanthropy?

When we refer to philanthropy, we’re really talking about giving back through time, talent or treasure. Time and talent refer to volunteering, which could be manual labour such as maintaining a nature trail in the case of time, or a voluntarily applying a developed skill in talent. Treasure could be cash donations to a charitable organisation or donated goods (used or new) to a charitable cause. With these forms of give-back, the idea is to improve the world around us.

What is Travellers’ Philanthropy and what does it mean for the global travel industry?

Travellers’ Philanthropy is tourism businesses and travellers making concrete contributions of time, talent and treasure to local projects beyond what is generated through the normal tourism business. This form of strategic giving has tremendous potential for the global travel industry. All over the world, travellers and travel companies are giving financial and material resources as well as volunteering time and expertise to further the wellbeing of local communities and conservation in travel destinations.

Travellers’ Philanthropy is not about collecting loose change for charities; rather, it is about integrating tourism company and visitor support for local communities into the core definition of responsible travel. Travelers’ philanthropy helps support and maintain the unique communities/environments travelers want to visit, which ensures their ability to remain and prosper into the future.

Where does CREST’s interest in philanthropy come from?

Our interest in philanthropy stems from our desire to use travel as a mechanism for stewardship of the Earth and its people, which is at the core of responsible travel. We’ve found that donations and volunteerism here and there at a travel destination do not create a reliable and sustainable form of support, as well-intentioned as they are. But there is a huge desire on the part of tourists to give back, so we’re trying to harness that good will and use it to drive change. In order for travel giving, in all forms, to have lasting impact, it must be strategic.

What challenges are you seeing in philanthropy?

We’re seeing increasing evidence that consumers want to give back. We also know from research for our recent publication, The Case for Responsible Travel: Trends & Statistics, 50% of global consumers are willing to pay more for goods and services from companies that have implemented programs to give back to society, according to a 2013 Nielsen Global Survey on Corporate Social Responsibility poll of more than 29,000 online consumers in 58 countries. This represents a 5% increase over a similar poll in 2011.

How can philanthropy add value to ecotourism or sustainable tourism?

Travellers’ Philanthropy is a value added for tourism businesses and their guests. When tourism businesses donate a portion of their profits, for example, they earn good will in the community.  Then when the business needs something in the future from those who live nearby, they are more likely to get a positive response. Community members are also more likely to warmly receive visiting guests from a company that gives back.

From the traveller perspective, it feels good to know that your holiday is about more than just taking for yourself. You’ve come a long way to enjoy a particular place on the planet, and making sure your holiday destination stays wonderful enriches your experience on this trip and the next.

When westerners go abroad, we’re likely to see things we may not be used to seeing at home, such as poverty, illiteracy, pollution, and environmental destruction.  This can elicit feelings of guilt, which one typically isn’t looking for on their next vacation. So having a structured way to ‘do something’ about what we see, makes us feel less like voyeurs and more like part of the solution.

How can tourists and tourism businesses get involved in Travellers’ Philanthropy?

Where and how to get started isn’t necessarily obvious. A good first step would be to contact us at the Centre for Responsible Travel, as we can advise tourism businesses (lodging providers, tour operators, restaurants, etc) on which steps to take first and how to move from there. Soon, we can add the business to our database of companies that are giving back and provide an online giving platform to collect and make secure donations that make a difference.

One first step we often recommend is to take a company policy decision to begin giving back. Start a small task force of staff members or assign one person who will be responsible for any Travellers’ Philanthropy initiatives, then give them the space and support from the top to begin working on it.  The annual or quarterly budget review can be a good time to start, as senior leadership might elect to dedicate a certain percentage of profits to a charitable organisation, or to match donations made by employees.

What are your predictions for the future of philanthropy?

CREST has seen strong growth in Travellers’ Philanthropy since we started looking at the issue over 10 years ago, and we see no reason why the growth shouldn’t continue or accelerate further. It has become both more widespread and more professional over the years, and we expect this to continue. 

David Krantz is CREST’s programme director and facilitates a variety of the centre’s projects. 

Further reading:

Environmental philanthropy: a gift from you to the future

The philanthropists of the future

Sainsbury family’s £165m charity donations top Sunday Times Giving List

Funding environmental issues, armed with research

The Guide to Sustainable Philanthropy 2014


Two Ancient Japanese Philosophies Are the Future of Eco-Living



Shutterstock Photos - By Syda Productions |

Our obsession with all things new has blighted the planet. We have a waste crisis, particularly when it comes to plastic. US scientists have calculated the total amount of plastic ever made – 8.3 billion tons! Unfortunately, only 9% of this is estimated to have been recycled. And current global trends point to there being 12 billion tons of plastic waste by 2050.

However, two ancient Japanese philosophies are providing an antidote to the excesses of modern life. By emphasizing the elimination of waste and the acceptance of the old and imperfect, the concepts of Mottainai and Wabi-Sabi have positively influenced Japanese life for centuries.

They are now making their way into the consciousness of the Western mainstream, with an increasing influence in the UK and US. By encouraging us to be frugal with our possessions, (i.e. using natural materials for interior design) these concepts can be the future of eco-living.

What is Wabi-Sabi and Mottainai??

Wabi-Sabi emphasizes an acceptance of transience and imperfection. Although Wabi had the original meaning of sad and lonely, it has come to describe those that are simple, unmaterialistic and at one with nature. The term Sabi is defined as the “the bloom of time”, and has evolved into a new meaning: taking pleasure and seeing beauty in things that are old and faded. 

Any flaws in objects, like cracks or marks, are cherished because they illustrate the passage of time. Wear and tear is seen as a representation of their loving use. This makes it intrinsically linked to Wabi, due to its emphasis on simplicity and rejection of materialism.

In the West, Wabi-Sabi has infiltrated many elements of daily life, from cuisine to interior design. Specialist Japanese homeware companies, like Sansho, source handmade products that embody the Wabi-Sabi philosophy. Their products, largely made from natural materials, are handcrafted by traditional Japanese artisans – meaning no two pieces are the same and no two pieces are “perfect” in size or shape.


Mottainai is a term expressing a feeling of regret concerning waste, translating roughly in English to either “what a waste!” or “Don’t waste!”. The philosophy emphasizes the intrinsic value of a resource or object, and is linked to hinto animism, the notion that all objects have a spirit, or ‘kami’. The idea that we are part of nature is a key part of Japanese psychology.

Mottainai also has origins in Buddhist philosophy. The Buddhist monastic tradition emphasizes a life of frugality, to allow us to concentrate on attaining enlightenment. It is from this move towards frugality that a link to Mottainai as a concept of waste can be made.

How have Wabi-Sabi and Mottainai promoted eco living?

Wabi-Sabi is still a prominent feature of Japanese life today, and has remained instrumental in the way people design their homes. The ideas of imperfection and frugality are hugely influential.

For example, instead of buying a brand-new kitchen table, many Japanese people instead retain a table that has been passed through the generations. Although its long use can be seen by various marks and scratches, Wabi-Sabi has taught people that they should value it because of its imperfect nature. Those scratches and marks are a story and signify the passage of time. This is a far cry from what we typically associate with the Western World.

Like Wabi Sabi, Mottainai is manifested throughout Japanese life, creating a great respect for Japanese resources. This has had a major impact on home design. For example, the Japanese prefer natural materials in their homes, such as using soil and dried grass as thermal insulation.

Their influence in the UK

The UK appears to be increasingly influenced by thes two concepts. Some new reports indicate that Wabi Sabi has been labelled as ‘the trend of 2018’. For example, Japanese ofuro baths inspired the project that won the New London Architecture’s 2017 Don’t Move, Improve award. Ofuro baths are smaller than typical baths, use less water, and are usually made out of natural materials, like hinoki wood.

Many other UK properties have also been influenced by these philosophies, such as natural Kebony wood being applied to the external cladding of a Victorian property in Hampstead; or a house in Lancaster Gate using rice paper partitions as sub-dividers. These examples embody the spirit of both philosophies. They are representative of Mottainai because of their use of natural resources to discourage waste. And they’re reflective of Wabi-Sabi because they accept imperfect materials that have not been engineered or modified.

In a world that is plagued by mass over-consumption and an incessant need for novelty, the ancient concepts of Mottainai and Wabi-Sabi provide a blueprint for living a more sustainable life. They help us to reduce consumption and put less of a strain on the planet. This refreshing mindset can help us transform the way we go about our day to day lives.

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How to be More eco-Responsible in 2018



Shutterstock / By KENG MERRY Paper Art |

Nowadays, more and more people are talking about being more eco-responsible. There is a constant growth of information regarding the importance of being aware of ecological issues and the methods of using eco-friendly necessities on daily basis.

Have you been considering becoming more eco-responsible after the New Year? If so, here are some useful tips that could help you make the difference in the following year:

1. Energy – produce it, save it

If you’re building a house or planning to expand your living space, think before deciding on the final square footage. Maybe you don’t really need that much space. Unnecessary square footage will force you to spend more building materials, but it will also result in having to use extra heating, air-conditioning, and electricity in it.

It’s even better if you seek professional help to reduce energy consumption. An energy audit can provide you some great piece of advice on how to save on your energy bills.

While buying appliances such as a refrigerator or a dishwasher, make sure they have “Energy Star” label on, as it means they are energy-efficient.

energy efficient

Shutterstock Licensed Photo – By My Life Graphic

Regarding the production of energy, you can power your home with renewable energy. The most common way is to install rooftop solar panels. They can be used for producing electricity, as well as heat for the house. If powering the whole home is a big step for you, try with solar oven then – they trap the sunlight in order to heat food! Solar air conditioning is another interesting thing to try out – instead of providing you with heat, it cools your house!

2. Don’t be just another tourist

Think about the environment, as well your own enjoyment – try not to travel too far, as most forms of transport contribute to the climate change. Choose the most environmentally friendly means of transport that you can, as well as environmentally friendly accommodation. If you can go to a destination that is being recommended as an eco-travel destination – even better! Interesting countries such as Zambia, Vietnam or Nicaragua are among these destinations that are famous for its sustainability efforts.

3. Let your beauty be also eco-friendly


Shutterstock / By Khakimullin Aleksandr

We all want to look beautiful. Unfortunately, sometimes (or very often) it comes with a price. Cruelty-free cosmetics are making its way on the world market but be careful with the labels – just because it says a product hasn’t been tested on animals, it doesn’t  mean that some of the product’s ingredients haven’t been tested on some poor animal.

To be sure which companies definitely stay away from the cruel testing on animals, check PETA Bunny list of cosmetic companies just to make sure which ones are truly and completely cruelty-free.

It’s also important if a brand uses toxic ingredients. Brands such as Tata Harper Skincare or Dr Bronner’s use only organic ingredients and biodegradable packaging, as well as being cruelty-free. Of course, this list is longer, so you’ll have to do some online research.

4. Know thy recycling

People often make mistakes while wanting to do something good for the environment. For example, plastic grocery bags, take-out containers, paper coffee cups and shredded paper cannot be recycled in your curb for many reasons, so don’t throw them into recycling bins. The same applies to pizza boxes, household glass, ceramics, and pottery – whether they are contaminated by grease or difficult to recycle, they just can’t go through the usual recycling process.

People usually forget to do is to rinse plastic and metal containers – they always have some residue, so be thorough. Also, bottle caps are allowed, too, so don’t separate them from the bottles. However, yard waste isn’t recyclable, so any yard waste or junk you are unsure of – just contact rubbish removal services instead of piling it up in public containers or in your own yard.

5. Fashion can be both eco-friendly and cool

Believe it or not, there are actually places where you can buy clothes that are eco-friendly, sustainable, as well as ethical. And they look cool, too! Companies like Everlane are very transparent about where their clothes are manufactured and how the price is set. PACT is another great company that uses non-GMO, organic cotton and non-toxic dyes for their clothing, while simultaneously using renewable energy factories. Soko is a company that uses natural and recycled materials in making their clothes and jewelry.

All in all

The truth is – being eco-responsible can be done in many ways. There are tons of small things we could change when it comes to our habits that would make a positive influence on the environment. The point is to start doing research on things that can be done by every person and it can start with the only thing that person has the control of – their own household.

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