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UK seafood shoppers choose Sustainability over Price and Brand

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Seafood City West Covina Front by John Bravo via Flickr

According to the Marine Stewardship Council (MSC), UK shoppers are more concerned with preserving the oceans than price and brand when buying seafood

 

In fact, over half (52%) of British seafood consumers are willing to pay more for certified sustainable seafood – specifically, up to 11% more on MSC-labelled products. Furthermore, over three quarters (77%) of respondents agreed that in order to save the oceans, shoppers should only consume seafood from sustainable sources. Sustainability was rated  above price and brand suggesting that shoppers  take a more eco-friendly approach to buying seafood than other consumer goods, where price and brand are typically top considerations.

Concerns about sustainability stretch across the age ranges. A young generation of eco-friendly shoppers is coming to the fore, with 18-34 year olds demonstrating not only concerns about the traceability of the fish they buy today but also a desire to preserve stocks for tomorrow. More than two thirds claim they want to know the fish they buy is traceable and recognise that by buying eco-labelled fish and seafood they are helping to ensure there will be plenty more fish left for future generations (69%). They are also more likely to trust a product’s origins if it has an ecolabel (62%).

Older shoppers seem the most willing to take their concerns a step further and change their behaviour to ensure the fish they eat is exclusively eco-friendly. The vast majority say we need to eat only sustainable seafood.

Toby Middleton, UK Programme Director for MSC, says: “It’s incredibly encouraging to see that shoppers are choosing sustainability over brand and particularly price when buying seafood. The good news is that as more and more supermarkets and fish and chip shops adopt MSC certification, shoppers will have a greater range of sustainable brands to choose from to suit all pockets – from Lidl to Selfridges.”

Reliable labelling is key in making an informed decision, with seven in ten (70%) wanting supermarket brands’ sustainability and environmental claims to be independently verified and 58% saying that such ecolabels raise their confidence and trust in a brand.

Concerns about sustainability have a direct impact on shopping habits; a third (34%) of consumers say they purchase more ecolabelled fish and seafood products now than a year ago and this is backed by data that shows that £1 in 6 spent on seafood in UK supermarkets is now spent on an MSC labelled product. Further data shows that over the previous year, sales of consumer goods from brands with a demonstrated commitment to sustainability grew by more than 4% globally, while those without grew less than 1%.

Achieving real change

Moreover, the choices shoppers are making to buy more MSC fish is having a real impact on the water. MSC’s recent global impacts study shows that of the 281 certified fisheries 94% have made at least one additional improvement to strengthen or further monitor their sustainability helping to drive healthy oceans around the world.

The survey was carried out by independent research and insights company GlobeScan, on behalf of the MSC. Over 16,000 seafood consumers in 21 countries took part in the research, which ensured a statistically representative sample in each country.

Middleton adds, “Choosing seafood with the MSC ecolabel rewards the fisheries, retailers, brands and restaurants that are committed to sustainable sourcing, and incentivises others to improve their practices, helping to ensure that the life in our oceans is safeguarded for the future.”

Environment

Extra-Mile Water Conservation Efforts Amidst Shortage

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water conserving

While some states are literally flooding due to heavy rains and run-off, others are struggling to get the moisture they need. States like Arizona and California have faced water emergencies for the last few years; water conserving efforts from citizens help keep them out of trouble.

If your area is experiencing a water shortage, there are a few things you can do to go the extra mile.

Repair and Maintain Appliances

Leaks around the house – think showerheads, toilets, dishwashers, and more – lead to wasted water. Beyond that, the constant flow of water will cause water damage to your floors and walls. Have repairs done as soon as you spot any problems.

Sometimes, a leak won’t be evident until it gets bad. For that reason, make appointments to have your appliances inspected and maintained at least once per year. This will extend the life of each machine as well as nip water loss in the bud.

When your appliances are beyond repair, look into Energy Star rated replacements. They’re designed to use the least amount of water and energy possible, without compromising on effectiveness.

Only Run Dishwasher and Washer When Full

It might be easier to do a load of laundry a day rather than doing it once per week, but you’ll waste a lot more water this way. Save up your piles of clothes until you have enough to fully load the washing machine. You could also invest in a washing machine that senses the volume of water needed according to the volume of clothes.

The same thing goes with the dishwasher. Don’t push start until you’ve filled it to capacity. If you have to wash dishes, don’t run the water while you’re washing. Fill the sink or a small bowl a quarter of the way full and use this to wash your dishes.

Recycle Water in Your Yard

Growing a garden in your backyard is a great way to cut down on energy and water waste from food growers and manufacturers, but it will require a lot more water on your part. Gardens must be watered, and this often leads to waste.

You can reduce this waste by participating in water recycling. Using things like a rain barrel, pebble filtering system, and other tools, you can save thousands of gallons a year and still keep your landscaping and garden beautiful and healthy.

Landscape with Drought-Resistant Plants

Recycling water in your yard is a great way to reduce your usage, but you can do even more by reducing the amount of water required to keep your yard looking great. The best drought-resistant plants are those that are native to the area. In California, for example, succulents grow very well, and varieties of cactus do well in states like Arizona or Texas.

Install Water-Saving Features

The average American household uses between 80 and 100 gallons of water every single day. You obviously can’t cut out things like showering or using the toilet, but you can install a few water-saving tools to make your water use more efficient.

There are low-flow showerheads, toilets, and faucet aerators. You could also use automatic shut-off nozzles, shower timers, and grey water diverters. Any of these water saving devices can easily cut your water usage in half.

Research Laws and Ordinances for Your City

Dry states like California, Arizona, New Mexico, and Nevada must create certain laws to keep the water from running out. These laws are put into practice for the benefit of everyone, but they only work if you abide by the laws.

If you live in a state where drought is common, research your state and city’s laws. They might designate one day per week that you’re allowed to water your lawn or how full you can fill a pool. Many people are not well versed in the laws set by their states, and it would mean a lot to your community if you did your part.

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Environment

Cyprus is the Forerunner for Ecotourism

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When I was looking for a second citizenship, I happened to see One Visa’s offer on Cyprus Citizenship by investment program. I had heard about Cyprus being a beautiful country, but I did not know much else, so I decided to start my own research about this gem of a place.

After I did some research, I discovered that Cyprus is a popular destination for tourists. Unfortunately, heavy tourism and the associated development affected villages here and there, with some communities being slowly abandoned. To avoid this from happening any further, Cyprus went into ecotourism, and today, it is the forerunner in this arena. Let’s look in further detail at ecotourism in Cyprus here.

How was it started?

It all started in 2006 with the launch of the “Cyprus Sustainable Tourism Initiative.” This program has the sole scope of promoting ecotourism developments in the tourism industry. It concentrates on those areas which require conservation and environmental safety. At the same time, it helps develop social, as well as economic statuses in the rural parts of Cyprus. Through this program, the government was able to acknowledge that ecotourism will play an essential role in the future of Cyprus, with the concept gaining momentum among tourists from all over the globe.

How to go about it?

So, now you are interested in going for an ecotourism vacation in Cyprus. How will you go about it? I would immediately say that everyone should visit the quaint Cypriot villages spread throughout the island. These communities have a smaller population, and not many tourists visit. They make for a great relaxing spot. Enjoy seeing the bustle of village life go by where simple pleasures abound. Most hamlets are linked by specific minibus tours which ferry tourists to these havens. These trips will have a regular schedule, aimed at promoting ecotourism further. Such tours will be regulated to ensure that while the villages can benefit and develop, they do not get overpopulated or overcrowded with tourists. Therefore, you can be sure to enjoy the beautiful sceneries that nature has to offer here.

If you are wondering if there are any activities to do here, my answer would be: “Yes, plenty.” You can go for some guided walks across various regions here. Here you will be able to explore the diversified natural beauty and wildlife of the area. Several agritourism activities and services are planned to open shortly. Once launched, you will be able to engage in picking olives, milking goats, and several other such events here.

What can be learned?

Although we are aware that natural resources need to be preserved, we do not always remember it in real life. When we go on tours such as these, we can realize the significance of protecting nature. Also, when more and more people visit these places, the concept of ecotourism will become popular among more people. Awareness about ecotourism is set to grow and spread throughout the world. Subsequently, sustainable tourism will gain popularity around the globe with Cyprus being the forerunner for ecotourism .

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