The winner of our latest competition, who receives a signed copy of Anna Simpson’s book The Brand Strategist’s Guide to Desire, is Aimee Swift of Southport. Entrants...
Anna Simpson answers 20 questions on life, sustainability and everything. The editor of Green Futures, the magazine published by Forum for the Future, she is author of The Brand...
With the launch of her book, Anna Simpson proposes a new role for brands: not manufacturing desire through clever campaigns, but responding to it with integrity....