Healthy recipe box company, Mindful Chef, which has been given the seal of approval by The Beckhams and members of the England Rugby team, is looking to raise £300,000 on equity crowdfunding platform Seedrs as it offers existing and prospective customers a first opportunity to share in its success.
Advocating convenient healthy eating for the busy individual, couple or family, Mindful Chef is expanding to offer their services to more health-conscious homes, to benefit the entire country. Mindful Chef currently delivers gluten-free, organic produce with no refined carbohydrates to homes nationwide. Customers choose the recipes, Mindful Chef source and deliver the produce and the customer cooks and enjoys the meals. No fuss, minimal waste, just delicious and healthy meals.
Three remarkable men with variant qualities and experience saw a gap in the market, and joined together to launch Mindful Chef. Co-Founder Robert Grieg-Gran was a time-poor, global investment banker who ate badly at his desk for 7 years, whose mission is to offer the nation good quality, ‘farm to fork’ meals. Co-Founder Giles Humphries, worked long hours at M&C Saatchi and preparing healthy meals was unwillingly replaced with grabbing fast food with no nutritional goodness. Giles brings digital marketing and brand experience to the executive team. Lastly, Co-Founder Myles Hopper, personal trainer and nutritional coach brings health credentials and expertise to the team, regularly keeping a strict, close eye on the nutritional value of each recipe.
They are supported by a hard-working and talented team including Head Chef, Louisa Mitchell, who trained at Leith’s cookery school and has extensive experience within the premium fresh food sector.
Current investors include former Global Chief Strategy Officer of Interbrand, Leslie Butterfield CBE who commented: “This is one of the most promising brands in one of the strongest growth markets right now. High-quality product, talented team and major growth market – that makes for a very powerful brand! I’m really excited to be supporting the Mindful Chef team as they build a great business and a powerful brand for the future.”
The healthy recipe box brand plans to use funds raised to increase marketing, invest in their technology to enhance the user experience and build a state of the art mobile app. Mindful Chef’s long-term vision is to sell other health and lifestyle products to homes nationwide.
Giles Humphries, Co-Founder at Mindful Chef said: “There is something very exciting about inviting existing customers as well as brand ambassadors of the future, to actually be part of our growth. £9 billion is spent online on groceries in the UK each year and that number that is set to double by 2020. It is the fastest growing sector of e-commerce. Mindful Chef is a challenger brand in an exciting sector with a number of unique brand differentiators. By fundraising on Seedrs we hope to reach a wider market, build brand loyalty from new investors and take our simple, delicious healthy-eating option to more people. We are excited to invite people to be a part of our long-term journey.”
Ekaterina Steube, Campaigns Success Manager at Seedrs, said: “Mindful Chef is a vibrant, eye-catching healthy food brand, pioneered by three inspirational entrepreneurs. We are delighted to be hosting the campaign on Seedrs, and we’re excited to see their customers, fans and partners jump on board to be a part of their exciting growth plans.”
The business has seen a 25% month-on-month growth since launch in summer 2014, has a £1m gross order value, with an average order spend of £36. There is a huge opportunity for Mindful Chef to own the healthy sector in the rapidly growing recipe box market.
In the US, research firms like Technomic have pointed towards recipe boxes making up $3-5 billion of the $1.2 trillion grocery and restaurant market. If that holds in the UK, recipe boxes would be 0.25% of the £178bn grocery market. That means potential annual revenue of £44+ million for Mindful Chef alone.
Mindful Chef is now live on Seedrs: www.seedrs.com/mindfulchef
These 5 Green Office Mistakes Are Costing You Money
The sudden interest in green business is very encouraging. According to recent reports, 42% of all companies have rated sustainability as an important element of their business. Unfortunately, the focus on sustainability will only last if companies can find ways to use it to boost their ROI.
Many businesses get so caught up in being socially conscious that they hope the financial aspect of it takes care of itself. The good news is that there are plenty of ways to go green and boost your net income at the same time.
Here are some important mistakes that you will want to avoid.
Only implementing sustainability on micro-scale
The biggest reason that brands are going green is to improve their optics with their customers. Too many businesses are making very minor changes, such as processing paperwork online and calling themselves green.
Customers have become wary of these types of companies. If you want to earn their business, you are going to need to go all the way. Bring in a green business consultant and make every feasible change to demonstrate that you are a green organization from top to bottom.
Not prioritizing investments by long-term ROI
It isn’t realistic to build an entirely green organization overnight. You will need to allocate your capital wisely.
Before investing in any green assets or services, you should always conduct a long-term cost benefit analysis. The initial investment for some green services may be over $20,000. If they don’t shave your cost by at least $3,000 a year, they probably aren’t worth the investment.
Determine which green investments will have the best pay off over the next 10 years. Make these investments before anything else. Then compare your options within each of those categories.
Implementing green changes without a plan
Effective, long-term planning is the key to business success. This principle needs to be applied to green organizations as well.
Before implementing a green strategy, you must answer the following questions:
- How will I communicate my green business philosophy to my customers?
- How will running a green business affect my revenue stream?
- How will adopting green business strategies change my monthly expenses? Will they increase or decrease them?
- How will my company finance green upgrades and other investments?
The biggest mistake that too many green businesses make is being overly optimistic with these forecasts. Take the time to collect objective data and make your decisions accordingly. This will help you run a much more profitable green business.
Not considering the benefits of green printing
Too many companies believe that going paperless is the only way to run a green organization. Unfortunately, going 100% paperless it’s not feasible for most companies.
Rather than aim for an unrealistic goal, consider the option of using a more environmentally friendly printer. It won’t be perfect, but it will be better than the alternative.
According to experts from Doranix, environmental printers have several benefits:
- They can process paper that has been completely recycled.
- They consume less energy than traditional printers.
- They use ink that is more environmentally friendly.
You want to take a look at different green printers and compare them. You’ll find that some will meet your needs as a green business.
Poorly communicating your green business strategy to customers
Brand positioning doesn’t happen on its own. If you want to run a successful green business, you must communicate your message to customers as clearly as possible. You must also avoid the appearance that you are patronizing them.
The best approach is to be clear when you were first making the change. I’ll make an announcement about your company‘s commitment to sustainability.
You also want to reinforce this message overtime by using green labels on all of your products. You don’t have to be blatant with your messaging at this stage. Simply provide a small, daily reminder on your products and invoices.
Finally, it is a good idea to participate in green business seminars and other events. If your community has a local Green Chamber of Commerce, you should consider joining as well.
Responsible Energy Investments Could Solve Retirement Funding Crisis
Retiring baby-boomers are facing a retirement cliff, at the same time as mother nature unleashes her fury with devastating storms tied to the impact of global warming. There could be a unique solution to the challenges associated with climate change – investments in clean energy from retirement funds.
Financial savings play a very important role in everyone’s life and one must start planning for it as soon as possible. It’s shocking how quickly seniors can burn through their nest egg – leaving many wondering, “How long your retirement savings will last?”
Let’s take a closer look at how seniors can take baby steps on the path to retiring with dignity, while helping to clean up our environment.
Tip #1: Focus & Determination
Like in other work, it is very important to focus and be determined. If retirement is around the corner, then make sure to start putting some money away for retirement. No one can ever achieve anything without dedication and focus – whether it’s saving the planet, or saving for retirement.
Tip #2: Minimize Spending
One of the most important things that you need to do is to minimize your expenditures. Reducing consumption is good for the planet too!
Tip #3: Visualize Your Goal
You can achieve more if you have a clearly defined goal in life. This about how your money can be used to better the planet – imagine cleaner air, water and a healthier environment to leave to your grandchildren.
Investing in Clean Energy
One of the hottest and most popular industries for investment today is the energy market – the trading of energy commodities. Clean energy commodities are traded alongside dirty energy supplies. You might be surprised to learn that clean energy is becoming much more competitive.
With green biz becoming more popular, it is quickly becoming a powerful tool for diversified retirement investing.
The Future of Green Biz
As far as the future is concerned, energy businesses are going to continue getting bigger and better. There are many leading energy companies in the market that already have very high stock prices, yet people are continuing to investing in them.
Green initiatives are impacting every industry. Go Green campaigns are a PR staple of every modern brand. For the energy-sector in the US, solar energy investments are considered to be the most accessible form of clean energy investment. Though investing in any energy business comes with some risks, the demand for energy isn’t going anywhere.
In conclusion, if you want to start saving for your retirement, then clean energy stocks and commodity trading are some of the best options for wallets and the planet. Investing in clean energy products, like solar power, is a more long-term investment. It’s quite stable and comes with a significant profit margin. And it’s amazing for the planet!
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