Today Achieve, in partnership with the Case Foundation, released a five-year retrospective on the Millennial Impact Project.
The project has input from over 75,000 millennials (born 1980 to 2000) to date, providing new insights into how this generation activates and engages with those causes that they care about. The report explores six new trends about the millennial generation’s engagement with causes:
FINDING 1: Intrinsic passion for a cause is what inspires millennials to act charitably.
FINDING 2: Millennials volunteer and give charitably in modest amounts to multiple nonprofits.
FINDING 3: Older and female millennials give more financial support than young and male millennials.
FINDING 4: Peer-to-peer engagement, including that which occurs in the workplace, is a critical influence on and vehicle through which millennials charitably give and volunteer.
FINDING 5: Opportunities to use and develop skills are prime motivators for philanthropic engagement by millennials.
FINDING 6: Millennials primarily use digital technology like websites, social media, mobile platforms and applications to access information about and donate to causes and nonprofits, yet each platform plays a distinct role.
From 2011 to 2016, the Millennial Impact Project has aimed to provide a comprehensive understanding of millennial interests, engagements and motivations as they relate to causes, whether it’s by giving, volunteering, social media sharing, activism, employment or voting in a national election. The qualitative and quantitative approaches to data collection applied reveal a socially-conscious generation that is passionate, well-informed and poised to engage when they care about an issue.
“Our research found digital technology is playing a vital role in how millennials engage with causes and influence each other to do so,” said Derrick Feldmann, Achieve president. “As crowdfunding campaigns like #GivingTuesday continue to grow, it’s critical that organisations alter their approaches so they can engage this generation’s inherent desire to do good.”
This report complements the ongoing 2016 Millennial Impact Report (Waves 1 and 2, already released), which seeks to uncover the ongoing trends related to this generation’s political ideologies and cause engagement. The final wave of survey data (Wave 3) is now being completed and will capture post-election day data associated with millennials’ politically-related behaviours, including Election Day voting activity and presidential candidate selection. Results from the third wave will be released in early 2017.
Early trends in Wave 1 and 2 identified before the election, include:
- Education and health care remained the first and second highest social issues of interest for millennials, but employment/wages edged out the economy as the third-highest issue of interest.
- More than a quarter of millennials surveyed did not want to vote for either major party candidate in November.
- Millennials continue to have some level of trust in government to do what is right, though the majority don’t rate that trust as high.
- Millennials still consider themselves activists, but without showing a strong affinity for direct action in support of or opposition to an issue.
“This unprecedented look at how the millennial generation thinks of and acts on charitable causes offers important insights into the actions and motivations of this growing and diverse generation,” said Jean Case, CEO of the Case Foundation. “At the same time, initial research into millennials’ politically related behaviours identified new information that diverged from the pre-election expectations of many. The retrospective, in combination with early data from the 2016 Millennial Impact Report, are critical to understanding this growing and diverse generation and we look forward to the results of the next round of politically focused research so we can get a deeper understanding into millennial behaviour and attitudes at the voting booth and on social issues.
To learn more about the Millennial Impact Project and view all of the reports, including: the 2016 Millennial Impact Report; #GivingTuesday2015; the Millennial Impact Four-Year Summary; the Millennial Impact Top 100; and the Millennial Impact Benchmarks; visit themillennialimpact.com/research.
Ways Green Preppers Are Trying to Protect their Privacy
Environmental activists are not given the admiration that they deserve. A recent poll by Gallup found that a whopping 32% of Americans still doubt the existence of global warming. The government’s attitude is even worse.
Many global warming activists and green preppers have raised the alarm bell on climate change over the past few years. Government officials have taken notice and begun tracking their activity online. Even former National Guard officers have admitted that green preppers and climate activists are being targeted for terrorist watchlists.
Of course, the extent of their surveillance depends on the context of activism. People that make benign claims about climate change are unlikely to end up on a watchlist, although it is possible if they make allusions to their disdain of the government. However, even the most pacifistic and well intentioned environmental activists may unwittingly trigger some algorithm and be on the wrong side of a criminal investigation.
How could something like this happen? Here are some possibilities:
- They could share a post on social media from a climate extremist group or another individual on the climate watchlist.
- They could overly politicize their social media content, such as being highly critical of the president.
- They could use figures of speech that may be misinterpreted as threats.
- They might praise the goals of a climate change extremist organization that as previously resorted to violence, even if they don’t condone the actual means.
Preppers and environmental activists must do everything in their power to protect their privacy. Failing to do so could cost them their reputation, future career opportunities or even their freedom. Here are some ways that they are contacting themselves.
Living Off the Grid and Only Venturing to Civilization for Online Use
The more digital footprints you leave behind, the greater attention you draw. People that hold controversial views on environmentalism or doomsday prepping must minimize their digital paper trail.
Living off the grid is probably the best way to protect your privacy. You can make occasional trips to town to use the Wi-Fi and stock up on supplies.
Know the Surveillance Policies of Public Wi-Fi Providers
Using Wi-Fi away from your home can be a good way to protect your privacy.However, choosing the right public Wi-Fi providers is going to be very important.
Keep in mind that some corporate coffee shops such a Starbucks can store tapes for up to 60 days. Mom and pop businesses don’t have the technology nor the interest to store them that long. They generally store tips for only 24 hours and delete them afterwards. This gives you a good window of opportunity to post your thoughts on climate change without being detected.
Always use a VPN with a No Logging Policy
Using a VPN is one of the best ways to protect your online privacy. However, some of these providers do a much better job than others. What is a VPN and what should you look for when choosing one? Here are some things to look for when making a selection:
- Make sure they are based in a country that has strict laws on protecting user privacy. VPNs that are based out of Switzerland, Panama for the British Virgin Islands are always good bets.
- Look for VPN that has a strict no logging policy. Some VPNs will actually track the websites that you visit, which almost entirely defeats the purpose. Most obviously much better than this, but many also track Your connections and logging data. You want to use a VPN that doesn’t keep any logs at all.
- Try to choose a VPN that has an Internet kill switch. This means that all content will stop serving if your VPN connection drops, which prevents your personal data from leaking out of the VPN tunnel.
You will be much safer if you use a high-quality VPN consistently, especially if you have controversial views on climate related issues or doomsday prepping.
How Going Green Can Save Your Business Thousands
Running a company isn’t easy. From reporting wages in an efficient way to meeting deadlines and targets, there’s always something to think about – with green business ideas giving entrepreneurs something extra to ponder. While environmental issues may not be at the forefront of your mind right now, it could save your business thousands, so let’s delve deeper into this issue.
Small waste adds up over time
A computer left on overnight might not seem like the end of the world, right? Sure, it’s a rather minor issue compared to losing a client or being refused a loan – but small waste adds up over time. Conserving energy is an effective money saver, so to hold onto that hard-earned cash, try to:
- Turn all electrical gadgets off at the socket rather than leaving them on standby as the latter can crank up your energy bill without you even realizing.
- Switch all lights off when you exit a room and try switching to halogen incandescent light bulbs, compact fluorescent lamps or light emitting diodes as these can use up to 80 per cent less energy than traditional incandescent and are therefore more efficient.
- Replace outdated appliances with their greener counterparts. Energy Star appliances have labels which help you to understand their energy requirements over time.
- Draught-proof your premises as sealing up leaks could slash your energy bills by 30 per cent.
Going electronic has significant benefits
If you don’t want to be buried under a mountain of paperwork, why not opt for digital documents instead of printing everything out? Not only will this save a lot of money on paper and ink but it will also conserve energy and help protect the planet. You may even be entitled to one of the many tax breaks and grants issued to organizations committed to achieving their environmental goals. This is particularly good news for start-ups with limited funds as the Environment Protection Agency (EPA) is keen to support companies opening up their company in a green manner.
Of course, if you’re used to handing out brochures and leaflets at every company meeting or printing out newsletters whenever you get the chance, going electronic may be a challenge – but here are some things you can try:
- Using PowerPoint presentations not printouts
- Communicating via instant messenger apps or email
- Using financial software to manage your books
- Downloading accounting software to keep track of figures
- Arranging digital feedback and review forms
- Making the most of Google Docs
Going green can help you to make money too
Going green and environmental stability is big news at the moment with many companies doing their bit for the environment. While implementing eco-friendly strategies will certainly save you money, reducing your carbon footprint could also make you a few bucks too. How? Well, consumers care about what brands are doing more than ever before, with many deliberately siding with those who are implementing green policies. Essentially, doing your bit for the environment is a PR dream as it allows you to talk about what everyone wants to hear.
Going green can certainly save your money but it should also improve your reputation too and give you a platform to promote your business.