Energy efficiency providers need to develop new technologies and products in order to get a “foot in the door” of the as yet untapped home renovation market, according to a new report by the UK Energy Research Centre (UKERC).
The report, Understanding Homeowners’ Renovation Decisions, summarises a two-year project by the University of East Anglia (UEA), funded by UKERC, which investigated the renovation decisions of homeowners.
It says that amenity renovators, those renovating kitchens and bathrooms, are a big “foot in the door” for those looking to sell energy efficiency products. It suggests that only one in 10 homeowners carry out improvements for efficiency alone, whereas those looking to combine amenity and energy efficiency are three times as common.
Charlie Wilson, one of the researchers at UEA, said, “Our research clearly shows that efficiency-only renovators are a small segment. Amenity renovations dominate the market, sometimes with efficiency measures included.”
He said that the energy efficiency industry should target amenity renovators.
Wilson added, “One approach would be to develop value propositions which bundle efficiency measures into amenity renovations and align with people’s deeper motivations for renovating.”
The report added that local authorities could do more to support energy efficiency by backing local suppliers, offering customer support and badging and certification.
The government’s flagship energy efficiency scheme, the green deal, where homeowners can take out loans to make energy efficiency improvements such as loft and wall insulation, was recently criticised by a committee of MPs, who said it was “unattractive and uncompetitive”.
Like our Facebook Page
Key Things to Remember When Building a Sustainable Home
4 Tips to Achieve Eco-friendly Business Operations
Are Vegan Shoes A Sustainable Option?
How to Be More Eco-Conscious In Your Everyday Life
Tips To Become More Sustainable At Home
Modern Log Cabins: Sustainability and Aesthetics
The Basics of Starting a Eco-Friendly DIY Project
Importance of Shore Hardness for Sustainable Hobbyists
Green Healthcare Practice Patient Data Compliance Guidelines
Guidance on Trading Bitcoin as an Eco-Friendly Investor
Why Making Your Business Sustainable Is More Important Than Ever
The Most Popular Environment-Friendly Flooring Options
Investing in the Ethical and Eco-friendly Has Never Been Easier
A Guide Transitioning to Safer and Environmentally-Friendly Chemicals
Role of HR in Sustainable Businesses
The Environmental Impact of Bitcoin Replacing Fiat Currencies
Tips To Make Air Conditioning Eco-Friendly
9 Zero Waste Gift Ideas For An Eco-Friendly 2021 Holiday
5 Reasons For Your Business To Go Green (Beyond Helping The Planet)
Tips After Buying an Electric Scooter to Lower Your Carbon Footprint
- Features10 months ago
Seven Health and Safety Tips for Eco-Friendly Products in a Green Home
- Energy10 months ago
Eco-Friendly Homeowners Lower Carbon Footprints through Greater Air Conditioner Efficiency
- Features9 months ago
Essential Guidelines for Eco-friendly Moving into new Home
- Invest12 months ago
The Eco-Friendly Evolution of Bitcoin Over the Years