Responsible and independent tour operators: Discover Ltd

Continuing our series profiling members of the Association of Independent Tour Operators (AITO), Mike McHugo, founder of Discover Ltd, tells Blue & Green Tomorrow more about his tour company.

This piece originally featured in B&GT’s Guide to Sustainable Tourism 2013.

Describe Discover Ltd in one sentence.

Founded in 1978, Discover Ltd has been successfully arranging sustainable trips to Morocco for over three decades.

How is Discover Ltd unique?

We’ve won numerous awards for sustainable tourism, including: British Airways Tourism for Tomorrow, Best Mountain Resort Responsible Tourism Award and Moroccan Responsible Tourism Award.

What does sustainable tourism mean to you?

Protecting the environment; providing fair pay to all the components of the supply chain and employing local labour in the destination country.

Do you expect more or less people to book sustainable travel in 2013?

I would hope more as people realise that this is increasingly the acceptable way to travel and so it will increasingly become the norm.

Tell us about some interesting tours that Discover Ltd is running in the next year.

Discover allows you to build your own itinerary, not only staying at our spectacular Kasbah du Toubkal, but combing your stay with visits to Marrakech and Essaouira or any other location throughout the spectacular kingdom that is Morocco.