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Blue & Green crowdfunding; Organic September; JFK: this week’s features



This week was all about crowdfunding, after we launched our Sponsume project earlier on today. But that’s not the only feature to appear on Blue & Green Tomorrow this week. Here’s a round-up of all of them.

As mentioned, we unveiled our plans for financing our next three reports today, on sustainable investment, ethical retail and responsible media. We’ve opted for crowdfunding.

Rather than asking ten organisations to each spend £2,500 on sponsorship, we’re asking our readers to donate anything from £10 upwards. Simon Leadbetter explored the concept, and we also laid out our pitch.

So, watch our video, read our pitch, pass it on to others via email, Twitter and Facebook, and if you can, please donate something…

At the beginning of the week, we continued our coverage of the Soil Association’s Organic September celebrations by asking, “What is organic?

We also gave a hat-tip to Lara Solomon, head of communications at, who wrote an excellent 16-point guide to travelling responsibly in The Huffington Post.

On Wednesday, we published the first feature in a new, improved series about famous quotations, beginning firstly with John F. Kennedy’s “We do these things because they are hard” speech and relating it to our search for sustainability. Stay on the look out for more quotation pieces appearing sporadically over the coming weeks.

This week marked the one month countdown to National Ethical Investment Week (NEIW), which takes place October 14-20, and Alex Blackburne wrote a preview of the event yesterday – the first in a long line of NEIW-related articles due for publication in the next month or so.

And finally, this afternoon saw our second cottages4you profile published, and this time it was an attractive and charming period cottage in Dorset.


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